Press Room

The pros and cons of press releases vs. pitches

You have an idea for a story that will generate free publicity for your company or nonprofit, a product or a service, or a book you’re launching. Your first temptation is to write a press release. But you know press releases are often ineffective for getting a major story. Customized pitches to specific journalists and… Read More

Dog Tweets: 8 must-have items in your online press room

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 8 must-have items in your online press room. http://t.co/i2Naxxye 4 Social Media Goals Every Business Should Measure [I love #3]. http://ow.ly/dNir0 How To Get Amazon’s Top Customer Reviewers To Review Your Book. http://ow.ly/dNmyd Authors: Creative… Read More

Is your website ready to welcome journalists?

Right now, as you’re reading this, a journalist could be nosing around at your website, looking for clues that will help determine whether you’re worth covering. Will the reporter find typos galore, outdated news releases or incomplete contact information? PR pro Carolyn Moncel said there’s a checklist of items you should have at your website–things… Read More

Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.