In the old days, if a journalist wrote a news article or opinion column that you believed was inaccurate or unfair, you had only three options: Back then, only newspapers, magazines, TV and radio were the media. Today, you are the media too. Your platform might not be as big as theirs, but you have… Read More
Press Releases
Don’t Rule out Press Releases
Issue #827 June 17, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Don’t Rule out Press Releases What to Do When You Have No News Secrets of Publicity Superstars Hound Video of the Week This Week in the Hound House: I feel like an archaeologist when I dig around… Read More
5 Smart Ways to Improve Your Internal PR
By Mickie Kennedy When we talk about PR, what comes to mind? Typically, you’re probably thinking about how a company conveys itself to the public. Social media, press releases, newspaper stories, interviews. All those things that can paint your company in a positive light with the public. Any way that you can build your brand…externally.… Read More
Author Media Kit: Include 8 essential items
Your book’s media kit is the major marketing package that tells a variety of audiences about the book, and makes it easy for them to report on it or promote it. Yet many authors are confused about what goes into the kit. If you’ve written more than one book, you should have one media kit… Read More
Indie Author Media Kit Webinar Replay is ready—Register to listen, for free
If you missed today’s webinar on “The Indie Author’s Guide to Creating a Killer Media Kit,” not to worry. You can register to watch it, for free, around the clock, day or night, between now and Monday night, May 26. The next replay is at 5 a.m. Eastern Time today, Thursday, May 22. Then… Read More
Facebook’s Bait and Switch
Issue #806 April 5, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Facebook’s Bait and Switch Your Invisible Content I Need Your Press Releases Hound Video of the Week This Weekend in the Hound House: I’ll be in front of the tube tonight watching the Wisconsin Badgers take on… Read More
Blog More, Facebook Less
Issue #805 April 1, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Blog More, Facebook Less Danger: Guest Blog Post Links Lots of Help for My Slogan Hound Video of the Week This Week in the Hound House: I’m telling everybody in town about the newest addition to our… Read More
3 conspicuous things that are strangling your PR campaign
I’ve been running my own PR business for over 15 years, and not a week goes by that a potential client doesn’t come along and say, “PR just doesn’t work for us. Why should I invest more time and money when we’re not getting a single phone call from the media, or seeing any decent,… Read More
When to use a press release and when to deliver a pitch
Now that you know the advantages and disadvantages of press releases and pitches, here are my recommendations on when to use each one. When to Use a Press Release When to Deliver a Pitch Use both You aren’t limited to using either a press release or a pitch. You can—and should—use them in tandem. … Read More
9 ways to use these 9 PR posters
Here’s a clever example of content creation, courtesy of the folks at Prezly.com, a communications platform that helps companies communicate with the media, influencers and their communities. It’s a series of 9 PR posters for your office walls, in a printable format. You can see the titles of the nine posters on the screenshot… Read More