Will somebody please tell the folks over at ClickZ that video press releases are alive and well? A post yesterday indicated the writer wasn’t aware of how often video is being used successfully in press releases. A link to an audio or video clip can be incredibly powerful. Readers simply click on the video link and watch a short video of you… Read More
Press Releases
Do Business in Your Bathrobe Day Feb. 12
If you’re one of those entrepreneurs who’s luck enough to have a home office, and you enjoy the luxury of doing business in your bathrobe, generate a little publicity. Kristie Tamsevicius, at left, founder of Webmomz.com, has chiristened Monday, Feb. 12, has Do Business in Your Bathrobe Day. “Bathrobe Day” has generated publicity for her and other entrepreneurs in… Read More
Press releases: How to make old news sound new
I just got a call from a Publicity Hound who asked how to make old news sound new. He’s writing a press release stating that his state bar association drafted a resolution to support something that somebody else did. But they passed it on Monday. And today is Thursday. He might not have the press release done until… Read More
Press release, marketing buzzwords to banish forever
Blogger and former journalist David Meerman Scott, who I interviewed several months ago on “The New Rules for Press Releases,” has written about banishing gobbledygook and buzzwords from press releases. I thought of him this morning when I opened the press release from The Creative Group, a California firm that surveyed advertsing and marketing execs about the most annoying and… Read More
Press release tip to lure the media
I’m betting 9 out of 10 of you won’t bother doing this because it’s too time-consuming. But if you do, you’ll see more media outlets using your press releases and calling you for interviews. This exercise is courtesy of Paul J. Krupin, whose company writes and distributes press releases. He calls it the “3 I Technnique” which is short for… Read More
Press release from NASA: 8 things you can learn
I don’t care how technical or complicated your topic is. If you’re writing a press release about it, that’s no excuse to be boring. NASA’s press release about moon dust, written by Dave Dooling, serves as a great example. I found eight things I love in this release: 1. A terrific, simple headline. 2. A lead that really… Read More
Free ebook of publicity tips (consider regifting)
Put your 2007 publicity campaign on steroids with my special holiday gift to you—“The Best of The Publicity Hound’s Tips of the Week of 2006” ebook. I reviewed all 52 of my newsletters from last year, hand-picked the top two dozen items that generated the biggest response from readers and included them in this ebook. It will… Read More
Write press releases for readers, not clients
If you write press releases, one of the worst mistakes you can make is writing to please the boss or the PR client. Here’s what bosses and clients like to see: What I call “the B.S. quote.” It sounds like this: “The ABC Widget Company is honored to be a part of this long-standing tradition blah-blah-blah…” On first… Read More
Writing tip: Make statistics come alive
One of the best ways to help journalists and consumers understand statistics in your press releases, articles and marketing copy is to turn a statistic into a picture they can see in their minds. I just saw a great example of this today. Greg Stromberg, CEO of Toobee International, sells a toy called “The Amazing… Read More
Press Releases: Put ’em on steroids
Anyone who self-promotes needs to know about the new press release: the one that’s written and distributed online and can be found by consumers, not only by journalists. You can hear The Publicity Hound and four other experts talk about how to put your press releases on steroids during Bulldog Reporter’s audio conference called “Revitalizing Press Releases in the Digital… Read More