The Publicity Hound’s Tips of the Week
– Issue #1166 Oct. 17, 2017
- Press Releases vs. Pitches
- The Closest Thing to a Human Editor
- More Book Hooks
- Hound Video of the Week
Press Releases
Start a Publicity “Bible”
The Publicity Hound’s Tips of the Week
– Issue #1141 July 15, 2017
- Start a Publicity “Bible”
- Writing Tools for Bloggers
- Free Training for Authors & Experts
- Hound Video of the Week
How to Publicize a Garden Walk and Other Local Events
If you’re hosting a local event and you can’t convince the local media to cover it beyond a minuscule calendar listing in your weekly newspaper, you’re sunk. But do it right, and you can be blessed with sell-out crowds. When I agreed to serve as chair for the 2017 Garden Walk July 8 hosted… Read More
#PublishingatSea Day 4: The Food of Old San Juan
The foodies in our group can hardly wait to hit the streets of Old San Juan, Puerto Rico for our Food & Culture Walking Tour this afternoon, one of two excursions I’ve chosen on our fourth annual Publishing at Sea cruise aboard Royal Caribbean’s Freedom of the Seas. But we have two classes today on… Read More
Social Media Cheat Sheet
The Publicity Hound’s Tips of the Week
– Issue #1091 Jan. 17, 2017
- Social Media Cheat Sheet
- 6 Tips to Deal with PR Stress
- Join Me at Sea
- Hound Video of the Week
6 Tips for Dealing with Publicity Stress and the PR Grind
By Peggy Sealfon Promoting yourself can be challenging. But you can take several clear—and simple—steps to streamline the process and keep stress at bay. I used to own an advertising agency and, more recently, have become a life coach, author and publisher, so I’ve distilled advice into these six doable tips. 1. Create a simple… Read More
12 Angles for Sparking Controversy That Generates Publicity
By Marcia Yudkin Conflict. Disagreements. Disputes. Differences in perspectives. Not only are these fundamental elements of storytelling in literature and movies, they also represent a key ingredient for coverage of a product, event, company or person in traditional media, blogs, online news and social media. The friction of controversy spurs people to write about or talk… Read More
Media Kit Templates for Indie Authors FAQs
Before you get sidetracked this weekend, read this summary of Quick & Easy Media Kit Templates, the popular package I created that will shave weeks off the tedious chore of building a media kit for your fiction or nonfiction book. My partners in this project are Joel Friedlander and Tracy Atkins, and we’re doing a special… Read More
Puppy Play Dates with the Editor
Dog Tweets–9 spot-on Twitter tips for #writers & others
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. Social Media and Marketing Strategies 9 spot-on Twitter tips for #writers & others via @carol_weston & @ASJAhq ow.ly/Zvuuv 5 Biggest Social Media Mistakes | via @emsiPR ow.ly/Zu6UR Blogging RT @JFbookman: 7 Formats… Read More