Mitch Carnell of Charleston, South Carolina writes: “Last year, we celebrated the first Say Something Nice Sunday on the first Sunday in June. This is now an annual event. “We want churches and denominations of all faiths to join in. This is a Sunday when Christian will say nothing negative about any other Christian or… Read More
Press Releases
Bury bad news with online press releases
It could be a lawsuit against your company. Or a health department violation against your restaurant. Or a post at somebody’s blog, written by a rabble-rouser who wants to drag your name through the mud and destroy your business. If it’s bad news and it’s online, it could live on forever. Anybody who uses the… Read More
PR Web: Disband your Press Release Police
I’ve been a huge proponent of PRWeb, the press release distribution service, because of its great customer service and the rave reviews from publicists whose press releases get fabulous pick-up. But I don’t like what I’m hearing about the company’s Press Release Police who are hassling writers like BL Ochman, one of my favorite press release writers of all time, and award-winning publicist… Read More
Online press releases help your ideal customers find you
People searching for solutions to their problems type phrases like these into the search engines: “Relationship commitment issues” “Non-engagement letter” “Disgruntled employees” When you write press releases or articles that addresses your customers’ problems, and then post them online, you can generate lots of attention, new business and even journalist interviews. Management consultant Alan Weiss, for… Read More
New Year’s resolutions: Don’t make them on Jan. 1
Several years ago, I saw the same psychiatrist interviewed for a story about New Year’s resolutions almost everywhere I looked. He was quoted as saying that Jan. 1 is the worst day of the year to make them. That’s because most of us are stressed out from the holidays. We’ve overspent and overeaten. We’re tired. We’re cranky. And we’re… Read More
Product launch publicity: 7 steps if you have a small budget
If you’re rolling out a new product or service, make sure you have a plan in place to promote it online and offline. No budget? That’s OK. Maria Reyes-McDavis has a 7-step plan for those with just a small budget. Many of the tips require no money at all. As you’re working the plan, remember to… Read More
Compassionate Friends/USA wants PR ideas
This week’s “Help This Hound” question is from Wayne Loder of Milford, Michigan: “I’m the Public Awareness Coordinator for The Compassionate Friends/USA, a national self-help bereavement organization with a mission to assist families toward the positive resolution of grief following the death of a child of any age and to provide information to help others… Read More
Press release faux pas of the day–and my blogging boo-boo
In the old days, when we screwed up a press release with an embarrassing typo, it was bad enough that we had to humiliate ourselves in front of journalists. Today, it’s a lot worse. Journalists are blogging. And they’re exposing our boo-boos to the whole world in blog posts like this one from a Baltimore Sun reporter.… Read More
Help promote ‘donations instead of gifts’ campaign
Harry Hoover of Charlotte, North Carolina writes: “I’d like to tap into the collective brains of Publicity Hounds. Since 2002, I have promoted a project each holiday season called Holiday For Charity. It encourages people to ask for charitable donations in their name in lieu of gifts. I’ve gotten solid local coverage of this program,… Read More
Entrepreneur’s Almanac features press release tips
When Jacquelyn Lynn contacted me asking if she could include some of my press release tips from the free tutorial “89 Ways to Write Powerful Press Releases” in her book “The Entrepreneur’s Almanac 2008-2009–Fundamental Facts, and Figures You Need to Run and Grow Your Business,” I jumped at the chance. Being included in authors’ books… Read More