Press Releases

Dominate Page 1 of Google: Try Expertclick free for one week

When somebody uses Google to search for a person with your expertise, and types in “time management expert” or “leadership expert” or “parenting expert” or “(fill in the blank) expert,” does your name show up near the top of the list of search results? Does it even show up on Page 1 of the results? If not, here’s… Read More

Grand Slam Giveaway

The Publicity Hound’s Tips of the Week Issue #438 Feb. 17, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ================================ In This Issue ================================ 1. Grand Slam Giveaway 2. Don’t Ask to Review an Article 3. How to Recycle Publicity 4. 2 Events for Hounds 5. Promoting a Farmer’s Market 6.… Read More

The Number One mistake of online press releases

One of my newsletter readers writes: “We’ve used PRWeb a couple times for press releases. The first time, last summer, resulted in a few small market radio show interviews. The second release, this past week, which seemed to be more likely to gain some attention, resulted in nothing. Zero. We realize that a press release… Read More

Product for heavy Christmas tree ornaments needs publicity

Shannon Hein of Fort Collins, Colorado writes: “I am helping a friend promote Branchies, a product she invented that lets people hang heavy objects on their Christmas trees. “They attach easily to the trunk of your Christmas tree and support very heavy and bulky ornaments. They are a great way to transform your tree using… Read More

Blog about your company’s layoffs before someone else does

In the old days, when a company was planning layoffs, it delivered the bad news to employees, and then—if it was smart—issued a press release to let the world know how many people had been laid off and why. These days, companies concerned about crisis management and joining the “bad news” conversation online will also post the announcement on… Read More

Product publicity is easier if you can get into gift sections

If you have a consumer product that would make a great gift for Mother’s Day, Father’s Day, Graduation Day, or the holidays, try to get into one of the many holiday gift sections featured by newspapers and magazines, or featured in holiday gift coverage on TV and radio. Most of this coverage does NOT require that… Read More

How to make news when there’s no news

Here’s a quick trick for creating news when there’s absolutely nothing new to pitch. Be willing to talk about your business problems and how you solved them. Pick up any business journal and you’ll see company after company mentioned, usually because they’ve figured out ways to solve a problem, whether it’s delivering the product faster… Read More

Journalists suspicious of ‘green’ story ideas

When Bulldog Reporter invited me to be a guest panelist on the July 24 teleseminar designed to help Publicity Hounds create news when there is no news, I jumped at the chance. I wrote three pages of notes for the session titled “Evergreen Magic for PR: Media Masters Show How to Make News When There’s… Read More

The Musician’s Guide to Brides includes press release tips

I love books about marketing and publicity that are directed to very niched audiences. So I jumped at the chance to contribute content to the book The Musician’s Guide to Brides—How to Make Money Playing Weddings by Anne Roos, who has been playing the Celtic harp at weddings for more than 25 years. On pages… Read More