The Publicity Hound’s Tips of the Week Issue #503 May 4, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. 5 Facebook Security Dangers 2. Press Release & Pitching Problems 3. State of the Plate Survey 4. Webinars & Teleseminars 5. Promoting Job Training 6. Help… Read More
Press Releases
9 of 10 pet owners say ‘I love you’ to their dogs & cats
If you have a dog or cat, I’m betting that, at least once, you’ve looked it in the eyes and said “I love you.” That’s because a clever survey by Iams, the pet food company, showed that 91 percent of customers it contacted several years ago admitted whispering those three little words to their furry… Read More
Questions to ask press release writing services
If you hate writing press releases and you’d rather hire someone to write one for you, you need to know exactly what the fee includes. Michelle M. Wicmandy interviewed me for an article on online press releases in the May 2010 issue of Website magazine. I gave her this list of questions you should ask… Read More
75 sample press releases available in free ebook
If it’s time to write a press release, and you don’t know where to start, it’s sometimes easier if you have a few good sample press releases to eyeball before you start typing. You’ll find 35 industry-specific releases and 40 occasion-specific releases in the ebook The Big Press Release Book. Mickie Kennedy of eReleases.com, a… Read More
Why a press release and not just a blog post?
If you’re releasing a report on the state of your industry, what’s the purpose of writing a press release? Why not just post the information to your blog? In fact, why even bother with press releases? Can’t blog posts serve the same function? That’s what law firm marketing expert Kevin O’Keefe asked at Real Lawyers… Read More
12 proofreading tips for press releases, blogs & other copy
Before you send that next press release, or add copy to your online press room, or post something to your blog, or upload a new article to an article directory site, use Mickie Kennedy’s 8 top tips for proofreading. His company, eReleases, writes and distributes press releases for people who don’t want to do it… Read More
Don’t let PR clients insert damaging info into press releases
If you’re a publicist or PR pro and write press releases for your clients, you’re making a big mistake if you let your clients determine exactly what the final version of a press release will say—particularly if that release is being sent to the traditional media. Of course, they should read it for accuracy and… Read More
Huffington: ‘Blogs more effective than press releases’
If you had to choose one or the other, which would you choose: a blog or press releases? Arianna Huffington, cofounder and editor-in-chief of The Huffington Post, says a blog is more powerful. Her comments appear during a Q&A interview in the Febuary issue of PR Week. The magazine asked if PR pros were reaching out to offer rebuttals… Read More
19+ story ideas to generate publicity, PR for your business
If you’re looking for publicity from bloggers or traditional media but can’t think of an idea to pitch to them, here’s a quick way to find several. Longtime Publicity Hound Norman Lieberman reminded me about this yesterday when he emailed me to see if I had a list of questions that Publicity Hounds can ask themselves, designed to… Read More
Bad press releases outed by journalists with blogs
In the old days, when we used typewriters to write press releases, and then snail-mailed the releases to the media, the worst that could happen would be that the media didn’t use our releases. Now that many journalists blog, the occupational hazards of bad press releases distributed online are multiplied. Send a crappy release and the journalist… Read More