When you land a big story in a magazine, it’s all too easy to become giddy with excitement, and miss doing the hard work necessary to “publicize the publicity” and turn one media hit into what can become multiple hits. Larry Jacobs reminded me of that a few days ago when he participated in the teleseminar… Read More
Press Releases
21 ways to promote your webinars and teleseminars
If you’re new to hosting webinars, the team at SocialBrite.org has a very helpful summary of 10 steps for planning a successful webinar. It includes nine ways to promote your webinar. I took their list and added to it. Most of these ideas will also work when promoting teleseminars. Here’s their list of suggestions on… Read More
Five Killer Social Media Strategies
The Publicity Hound’s Tips of the Week Issue #515 July 27, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Five Killer Social Media Strategies 2. How to Get on Top TV Shows 3. Book Bloggers 4. Subject Lines That Scream “Open!” 5. Help This Hound… Read More
Get the monkey off your back using VAs, subcontractors
If you’ feel like you can’t do it all, start pushing the monkey off your back by delegating some of your work—particularly the stuff you hate doing—to an assistant. A good virtual assistant and other subcontractors can free you up to concentrate on the strategies and tasks that bring in the money. But knowing where… Read More
Make Friends or Make Money?
The Publicity Hound’s Tips of the Week Issue #513 July 13, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Make Friends or Make Money? 2. Tie Your Pitch to Breaking News 3. Last Chance to Get Onto for “Oprah” 4. Fatal Email Marketing Mistakes 5.… Read More
Why holding a press conference can backfire
You win an industry award and you’re so tickled that you can hardly wait to call a press conference. Problem is, you’re only one that’s excited. Your publicist, in fact, is reluctant, because she thinks a press conference sounds, well, so old-fashioned. That’s what happened this week to a publicist who’s one my readers. Her… Read More
Fast Company Wants Your Photo
The Publicity Hound’s Tips of the Week Issue #512 July 6, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ========================================== =================================== In This Issue =================================== 1. Fast Company Wants Your Photo 2. Piggyback onto the Heat Wave 3. Start Your Online TV Show Quickly 4. Create a Memorable Tagline 5. Bad… Read More
BP’s Fake Twitter Account
The Publicity Hound’s Tips of the Week Issue #507 June 1, 2010 Publisher: Joan Stewart mailto:JStewart@PublicityHound.com http://publicityhound.com/ http://www.publicityhound.mobi/ http://www.publicityhound.net/ (Blog) http://www.publicityarticles.net/ (Ezine Archives) ========================================== “Tips, Tricks and Tools for Free Publicity” Receive this ezine direct to your desktop http://www.publicityarticles.net/feed/rss/ =================================== In This Issue =================================== 1. BP’s Fake Twitter Account 2. Publicize Your Social Media… Read More
Your Press Release on Steroids
The Publicity Hound’s Tips of the Week Issue #506 May 26, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Your Press Release on Steroids 2. Newbies: Free Social Media Webinar 3. Use Blog Sub-heads 4. Advertise in This Ezine 5. Help This Hound 6. Hound… Read More
No More ‘Spray and Pray’
The Publicity Hound’s Tips of the Week Issue #504 May 11, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. No More ‘Spray and Pray’ 2. Why You Need a .info Website 3. 100 Retweet Targets 4. Associated Press Stylebook 5. Promoting an Ebook 6. Hound… Read More