Press Releases

Hyper-local Patch.com covers 600+ communities

Here’s another website to add to your media list consider if you want publicity for local news. It’s Patch.com and it already covers more than 600 communities and neighborhoods in California, Connecticut, Delaware, District of Columbia, Florida, Georgia, Illinois, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Virginia, Washington and Wisconsin.… Read More

Here’s a handy checklist for writing press releases

The next time you write a press release, use BusinessWire’s handy checklist so you don’t forget key elements of the release. Its 11 pointers include things that are easy to forget like HTML formatting, using keywords and hyperlinks, and including video. (A few days ago, I wrote about 19 opportunities to use hyperlinks in press releases.) The list is… Read More

Use hyperlinks in press releases: Here are 19 ideas

The next time you write a press release, don’t forget hyperlinks. Too many writers do. Or they’re simply unaware of the three most important reasons to include them: they improve your search engine optimization, drive traffic to your website, and amplify your message. Used correctly, links can also push consumers to take the action you want them to take,… Read More

7 things that can kill your event before it begins

Whether you’re sponsoring a live or virtual event, make sure you’ve covered the bases long before the big day arrives or you’ll be facing poor attendance, empty seats and a boss who’ll want a good explanation. Here are seven problems that can kill your event, despite a more-than-adequate budget and a group of enthusiastic volunteers.… Read More

Lots of Sample Press Releases

The Publicity Hound’s Tips of the Week Issue #527 Oct. 12, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Lots of Sample Press Releases 2. Promote Events These 5 Ways 3. Virtual Assistants Can Do PR 4. Win Lunch with Jack Canfield 5. Help This… Read More

Traditional PR Fading Fast

The Publicity Hound’s Tips of the Week Issue #526 Oct. 5, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Traditional PR Fading Fast 2. 50+ Places to Promote Events 3. Twitter’s New Look 4. Seven Things Rich Authors Know 5. Carve a Pumpkin & Get… Read More

50+ (almost all free) websites to promote events

When it’s time to promote a live or special event, do you rely on the same old websites to spread the word? Posting on Craigslist, Facebook and LinkedIn is a no-brainer. But if you aren’t doing much more than that, you could be missing the smaller niche websites where you can target your ideal attendees… Read More

Experts Directory Listing, No Charge

The Publicity Hound’s Tips of the Week Issue #525 Sept. 28, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Experts Directory Listing, No Charge 2. Promote Facebook, Twitter Offline 3. Look for Bloggers in Magazines 4. Press Release Keyword Phrases 5. Hound Joke of the… Read More

Free press release service offers free press room page

I usually frown on free press release distribution services for three reasons: 1. They seldom “distribute” anything. Instead, they park your press release at their website, to be found—or not—by the search engines. 2. You can’t be certain that the releases are getting into the major news feeds unless you check. 3. It’s next to impossible… Read More