Before you send that next press release, or add copy to your online press room, or post something to your blog, or upload a new article to an article directory site, use Mickie Kennedy’s 8 top tips for proofreading. His company, eReleases, writes and distributes press releases for people who don’t want to do it… Read More
Press Releases
Don’t let PR clients insert damaging info into press releases
If you’re a publicist or PR pro and write press releases for your clients, you’re making a big mistake if you let your clients determine exactly what the final version of a press release will say—particularly if that release is being sent to the traditional media. Of course, they should read it for accuracy and… Read More
Huffington: ‘Blogs more effective than press releases’
If you had to choose one or the other, which would you choose: a blog or press releases? Arianna Huffington, cofounder and editor-in-chief of The Huffington Post, says a blog is more powerful. Her comments appear during a Q&A interview in the Febuary issue of PR Week. The magazine asked if PR pros were reaching out to offer rebuttals… Read More
19+ story ideas to generate publicity, PR for your business
If you’re looking for publicity from bloggers or traditional media but can’t think of an idea to pitch to them, here’s a quick way to find several. Longtime Publicity Hound Norman Lieberman reminded me about this yesterday when he emailed me to see if I had a list of questions that Publicity Hounds can ask themselves, designed to… Read More
Bad press releases outed by journalists with blogs
In the old days, when we used typewriters to write press releases, and then snail-mailed the releases to the media, the worst that could happen would be that the media didn’t use our releases. Now that many journalists blog, the occupational hazards of bad press releases distributed online are multiplied. Send a crappy release and the journalist… Read More
How to Follow Up
The Publicity Hound’s Tips of the Week Issue #478 Nov. 11, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. How to Follow Up 2. Predict Top Trends of 2010 3. Gary V’s 5 Commandments 4. How to Promote a Floral Shop 5. Help This Hound… Read More
Undo the New Facebook Change
The Publicity Hound’s Tips of the Week Issue #476 Nov. 3, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Undo the New Facebook Change 2. Linking from Press Releases 3. Trunk or Treat & Thanksgiving 4. How an Artist Can Defend a Lawsuit 5. Help… Read More
Experts Research; Amateurs Guess
The Publicity Hound’s Tips of the Week Issue #474 Oct. 20, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Experts Research; Amateurs Guess 2. Estee Lauder’s Makeover Promotion 3. Balloon Boy Hoax 4. How to Penetrate Pittsburgh TV 5. Help This Hound 6. Hound Joke… Read More
8 Ways to Distribute Your News
The Publicity Hound’s Tips of the Week Issue #473 Oct. 13, 2009 Publisher: Joan Stewart mailto:JStewart@PublicityHound.com http://publicityhound.com/ http://www.publicityhound.net/ (Blog) http://www.publicityarticles.net/ (Ezine Archives) ========================================== “Tips, Tricks and Tools for Free Publicity” Receive this ezine direct to your desktop http://www.publicityarticles.net/feed/rss/ =================================== In This Issue =================================== 1. 8 Ways to Distribute Your News 2. How the FTC… Read More
The #1 Press Release Writing Mistake
The Publicity Hound’s Tips of the Week Issue #471 Sept. 29, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. The #1 Press Release Writing Mistake 2. Get Retweeted These 9 Ways 3. Business Week Lets You Share Content 4. How to Get Pro Bono PR… Read More