If you’re a subject matter expert who wants media attention, make sure you’re listed in an experts directory, and write and distribute lots of press releases on your topic. Bypass expensive per-release distribution charges with a subscription to Expertclick. Read more
Press Releases
Free Course in Press Releases
The Publicity Hound’s Tips of the Week
– Issue #1325 Sept. 10, 2019
- Free Course in Press Releases
- Explain Your Target Market
- Indie Author Day Oct. 12
- Hound Video of the Week
Worst Sins of Amazon Sales Pages
The Publicity Hound’s Tips of the Week
– Issue #1324 Sept. 3, 2019
- Worst Sins of Amazon Sales Pages
- The 35-Second Publicity Pitch
- How to Get Paid to Speak
- Hound Video of the Week
21 Ways to Localize Your Press Releases
The Publicity Hound’s Tips of the Week
– Issue #1313 June 18, 2019
- 21 Ways to Localize Your Press Releases
- Today: “Why I Rejected Your Manuscript”
- Newsjack This Rotten Summer Weather
- Hound Video of the Week
7 Myths of Press Releases
The Publicity Hound’s Tips of the Week
– Issue #1299 Mar. 5, 2019
- 7 Myths of Press Releases
- When It’s OK to Break Grammar Rules
- Today: Write a Book 5x Faster
- Hound Video of the Week
Brand Your Small Business with a Gusher of Local Publicity
If you’re new to promoting yourself, go after the low-hanging fruit first. That means pitching media outlets in your own community, joining online neighborhood groups like Next Door, and getting to know local bloggers, podcasters and freelance writers. After you feel comfortable interviewing, aim a little higher and go after daily and regional newspapers… Read More
How to Break Bread with Reporters
The Publicity Hound’s Tips of the Week
– Issue #1234 June 23, 2018
- How to Break Bread with Reporters
- Easy Press Release Angles for a Book
- The Internet Sales Tax Mess
- Hound Video of the Week
Don’t Abandon Press Releases, Despite What Journalists Say
Don’t let a survey of how few journalists use press releases dissuade you from writing them. Savvy publicity-seekers know how to use press releases to reach consumers directly. Read more
The Biggest Press Release Myth
The Publicity Hound’s Tips of the Week
– Issue #1212 April 7, 2018
- The Biggest Press Release Myth
- LinkedIn & Instagram Improvements
- Share “5 Fun Facts” About You
- Hound Video of the Week
Newsjack the Cable News Ban
The Publicity Hound’s Tips of the Week
– Issue #1189 Jan. 13, 2018
- Newsjack the Cable News Ban
- Amplify Your Press Releases
- How to Attract a Corporate Sponsor
- Hound Video of the Week