Press Release Ideas

Piggyback off the weather

The spring’s unseasonably cold weather here in Wisconsin–complete with wool socks, furnaces at full blast and hot soup for lunch–is a good reminder about one of the easiest ways to gerate publcity–by piggybacking your story idea off the weather. After sweating through a week of 100-degree temperatures a few summers ago, Publicity Hound John Landsberg… Read More

Give a wacky award

There’s nothing funny about the campaign by President Bush and congressional Republicans to put caps and other limits on jury awards in liability cases. But the Michigan Lawsuit Abuse Watch, a group that supports the anti-lawsuit campaign, made this Hound howl with laughter when I read a newspaper article recently about a contest it sponsored… Read More

Publicize older workers

When my financial planner asked me a few months ago how old I expect to be when I retire and I said 75, she told me in so many words she thought I was nuts. "I have the best job in the world," I said. "Why would I want to put The Publicity Hound out… Read More

Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.