A tidy, interesting little White Paper arrived in yesterday’s mail. Unlike most other White Papers that I toss in the trash, I read this one cover to cover—all 6 pages worth. It’s called “Profiting from Mega-Trends: Eight That Will Change How You Think About Your Brand.” And it’s one in a series of White Papers being written by… Read More
Press Release Ideas
The war against Christmas
It’s not even December yet, and the sparks are already flying. In some ranks, it’s no longer Christmas Eve. Now it’s “Holiday Eve.” Others don’t send Christmas greetings. They send “holiday greetings.” As for that tree…you guessed it. It’s now a “holiday tree.” On AM and FM radio stations and on TV talk shows, the… Read More
Piggyback off “Commander in Chief”
TV reporter Shawne Duperon has a great publicity idea for women business owners. It ties into the premiere of the ABC prime-time drama “Commander in Chief” on Sept. 27. “Create a fun contest at work, surveying your employees about when they believe a woman will run the country,” Shawne says. “Remember: Only pitch to ABC… Read More
Publicity Ideas for October
The month of October provides opportunities galore for pitching. —October is Consumer Information Month. Your company or nonprofit can offer tips and free advice on product safety, how to avoid rip-offs, and how not to abuse credit cards. —Sponsor a pumpkin-carving contest among your employees or customers. Invite people to carve the logo of certain… Read More
Wall Street Journal section lists Boomer trends
If you market to Baby Boomers, get your hands on a copy of the Monday, September 26, issue of The Wall Street Journal. It included a special section called “Encore: a Guide to Retirement Planning and Living.” It’s packed with trends, statistics and other helpful facts that you can use when pitching story ideas that… Read More
Marketing and publicity tips for a professional organizer
Kyna Morrison of Zephyrhills, Florida asks: “I am just starting a Professional Organizing business. I need something at my website or in my advertising that will differentiate me from all the other professional organizers and make people remember me and say ‘Oh yeah, I saw her ad…’ or ‘I remember, she’s the one who…’ “I… Read More
How to Publicize an Award
You should have seen me last Thursday, racing around the Expo building at the Wisconsin State Fair, darting from display case to display case, searching for the two pieces of needlepoint I entered. I finally found them with — ta da! — a second-place ribbon on one and a third-place ribbon on the other. My… Read More
Piggyback Publicity onto Hot Summer Movies
Keep your eyes open for summer movies that might help you create publicity for your product, service, cause or issue. It’s Just Lunch, an international dating service that gives clients a chance to meet over lunch, uses this strategy to get phenomenal publicity. It recently surveyed 2,774 East Coast singles on whether they found romance… Read More
People behind the events make great stories
She arrived in Milwaukee at age 24 with less than $40 in her purse, learned to speak English and took the streetcar to work. Today, at age 75, Magrit Heitmann still logs up to 1,500 hours a year doing what she loves best–organizing the hundreds of volunteers for Germanfest, one of the signature festivals in… Read More
Use computer worms, viruses for publicity
A virus has infiltrated my email, and about two dozen messages, all written in either German or Dutch, keep pouring into my emailbox. I’m sure some kind of virus has plagued you. The next time that happends, see if you can get some publicity from it. In the days after major worms hit, I read… Read More