Press Release Tip 1: Stop writing press releases only for journalists. Welcome to Module 1: The New Rules of Press Releases Gone are the days when you wrote a press release, sent it to the media, called reporters to see if they received it, then crossed your fingers and hoped they’d print it. If they… Read More
PR Writing
PR Writing Tip: 200 Powerful Words to Use Instead of ‘Good’
If you want to add sizzle to your PR materials, or anything you write, start by eliminating lazy words. A word I catch myself using, especially when I’m in a hurry, is “good.” Thanks to Custom-Writing.org, which writes academic papers, for a helpful infographic of 200 Powerful Words to Use instead. The photo above shows… Read More