Syndicated columnists can be valuable connections for a publicity campaign because they have such a far reach. To find them, you can do your homework, consult media directories and search online for columnists who cover your topic. But don’t forget about the free and fee-based services that can feed you leads several times a day… Read More
Pitching
9 of 10 pet owners say ‘I love you’ to their dogs & cats
If you have a dog or cat, I’m betting that, at least once, you’ve looked it in the eyes and said “I love you.” That’s because a clever survey by Iams, the pet food company, showed that 91 percent of customers it contacted several years ago admitted whispering those three little words to their furry… Read More
In-flight magazine editors and readers love these 7 topics
You won’t find a more captive audience for your publicity campaign than inside an airplane, at 36,000 feet. Bored and restless, passengers often pull the magazines out of the pockets in front of them, flip through the pages, and then settle in for an hour or two of reading. If your target market includes business… Read More
Free contact info, pitching tips for 9 TV producers
If you’re hoping to get your product, service, cause or issue onto one of the big TV programs or news shows, whom do you contact? A producer? Or a guest book booker? Or someone with a title you’ve never heard of? Help is on the way. Cision, the company that sells media databases, has a… Read More
Employees, trying something new at work? Let columnist know
Are you trying something new at work? Mildred L. Culp, who writes the syndicated column WorkWise, needs employees who are trying something that doesn’t involve software or social media. If you’re a business owner, pitch your employee. If you’re a publicist, pitch a client. WorkWise is syndicated from The Miami Herald to Modesto (CA) Bee. … Read More
Why a press release and not just a blog post?
If you’re releasing a report on the state of your industry, what’s the purpose of writing a press release? Why not just post the information to your blog? In fact, why even bother with press releases? Can’t blog posts serve the same function? That’s what law firm marketing expert Kevin O’Keefe asked at Real Lawyers… Read More
Editor of Motivated magazine welcomes pitches
If you or your PR client have a great story to tell that can motivate entrepreneurs and upper management, you might be a good candidate for Motivated magazine. Editor Shevaun Voisin said she welcomes pitches. But before pitching, please check out the magazine’s website to get a good feel for its mission. “MOTIVATED Magazine encourages readers… Read More
Resource links experts with radio shows that need guests
If you’re a guest expert, or a PR person who represents an expert, and you’re looking for radio talk shows and podcasts that need guests, don’t pitch only the big shows. Many of them are difficult to book, and you might be far better off trying to get onto shows that reach niched audiences. Check out RadioGuestList.com. You can… Read More
6 ways to use the Newspaper Map of the World
Several readers wrote to say they loved the item in last week’s ezine regarding the Newspaper Map of the World, the interactive map at the Newseum in Washington, D.C. that shows headlines in today’s newspapers in hundreds of countries. When you place your cursor on a particular city, you’ll see headlines for today’s newspaper. If you… Read More
Publicity dilemma? Let Publicity Hound readers help—for free
Struggling to find a good story idea to pitch to the business reporter at your daily newspaper? Wondering how to use your Facebook Fan page to promote your product or service? Trying to catch the attention of the editors at Oprah’s magazine? Help is on the way. Actually, it’s called “Help This Hound,” and it’s one… Read More