Lists are everywhere these days—on TV, on Facebook, on Twitter and in your local newspapers and national magazines. And for good reasons. Readers love lists. The end of the year is the ideal time to create your own—either by yourself or with help from your friends, followers and fans. Nicole Nichols, a personal trainer and group… Read More
Pitching
Piggyback PR onto Baldwin & celebrities behaving badly
Another case of a celebrity behaving badly, and another opportunity for Publicity Hounds in a variety occupations to generate some PR by tying into this story. This time, it’s Alec Baldwin who was kicked off an American Airlines plane on Tuesday for refusing to stop playing Zynga’s Words With Friends on his phone. The plane… Read More
How to piggyback PR onto top consumer trends for 2012
Every December, Trendwatching.com publishes an annual list of a dozen crucial trends for the following year. If you’re looking for a hook to hang a story onto, so you can pitch it to the media and bloggers, there are lots of opportunities. Here’s the list of 12 Crucial Trends for 2012 (there are actually 13): You won’t be able to… Read More
Fast Company tips and other tweets from this past week
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow @PublicityHound on Twitter. Twitter and Facebook tips for food trucks. http://ow.ly/7MOeO RT@mysurveyexpert #foodtrucks Are women in PR just grown up “mean girls”? Weigh in athttp://ow.ly/7LXGe Want a story in Fast Company? Writer says you must answer these 4 questions first: http://ow.ly/7LaI1 How to… Read More
Media contact lists for PR people on a tight budget
Who wouldn’t love to be able afford the big, massive media contact database—the ones that cost thousands of dollars? But for sole proprieator PR people, or do-it-yourself Publicity Hounds, that’s usually out of the question. An inexpensive alternative is the collection of smaller lists offered by HandleYourOwnPR.com, a real bargain if you’re looking only for media who cover a… Read More
Create sound bites that the media find scrumptious
This guest post was written by author Marcia Yudkin, whose books include, Publicity Tactics and 6 Steps to Free Publicity as well as the new Kindle ebook, The Sound Bite Workbook. She lives in Goshen, MA. Visit http://www.yudkin.com for more information on her work. * * * Snagging an interview makes it possible for you… Read More
Find influential experts in pain, or any topic, fast
How would you like to know the hottest topic that experts are discussing right now, online and in traditional media, in your niche? If you’re an expert in pain management, would you ever guess that other experts are taking about bracelets? Yes, bracelets. That’s what Publicity Hounds learned last week during the webinar… Read More
PR & Marketing Pros: How to find the most influential people online & offline—within seconds
It used to be easy to find the movers and shakers who were the most influential people within their topic areas. But not anymore, thanks to social media. PR and marketing pros who need to find the heavy-hitter journalists, talk show hosts, bloggers, authors, experts and Facebook users who are discussing a particular topic right now, can… Read More
Artists need publicity ideas for water tank mural
Publicity Hound Kate Farrall of San Diego, CA, writes: “I need to get national/international publicity for my two muralist clients who are completing a five-story public art installation this November for the City of Davis, just outside of Sacramento. They have transformed a water tank into 360-degree kinetic art installation. You can see a short… Read More
Today last day for Publicity Summit discount–3 spots left
Today is the last day to take advantage of a price break for attending Steve Harrison’s National Publicity Summit, Oct. 12-15, in New York City. Only three spots are remaining. The price goes up by $1,200.00 after today, Friday, Sept. 23. Apply here. Harrison is admitting 100 attendees who will get to personally meet over 100 top journalists/producers who do… Read More