Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Free whitepaper: 10 Myths of Facebook Contests, Sweepstakes and Promotions. http://ow.ly/bOiZ8 12 Must-Do Tasks for the New WordPress Site Owner. http://ow.ly/bOoQB 19 ways to promote your ebook. [Love this post!] http://ow.ly/bP3dQ 7 publicity ideas… Read More
Pitching
Summer drought: 7 story ideas to generate publicity
Piggybacking story ideas onto the weather is one of the very best ways to generate publicity for your product, service, cause or issue. Severe weather, like the drought this summer throughout much of the United States, improves your chances for publicity. Here in Wisconsin, the grass is usually deep green this time of year. But… Read More
Career counselors, lawyers: Join the Facebook password debate
Career counselors, resume writers, HR directors, labor lawyers and job-seekers: If you want publicity, jump head-first into the debate over whether companies should be asking job applicants to turn over passwords to their accounts on Facebook and other social media sites. Even better, explain how you’re advising job applicants. Should they do as they’re told,… Read More
Find the name of a blogger’s dog, cat, kid in 60 seconds
Update on March 8, 2012: For years, I have recommended—at this blog, in my articles, in my newsletters, during my webinars, during interviews with other media, in my live presentations and elsewhere—that you NOT pitch a blogger unless you spend time at their blog reading their posts. You must have a good understanding of what… Read More
Pitch stories about employees in their 80s, 90s
I love reading stories like the one about the 91-year-old woman newspaper carrier who shows no signs of stopping in Wichita Falls, Texas. That got me thinking that there might be a very simple pitch that’s staring you in the face. Does your company employ people in their 80s and 90s? If so, ask their permission… Read More
Personal details in your pitch is your ticket to publicity
Trust me when I tell you that a media list chock full of juicy personal details about a journalist or blogger can be your ticket to publicity. BL Ochman agrees. She’s a social media expert and a prolific blogger who writes about online promotions. On Friday, she wrote about a pitch she received from Rob Toledo… Read More
3 critical details to include in your media database
You’ll seldom find these details in those big, expensive media directories: 1. The names of a reporter’s spouse and children. 2. An editor’s likes and dislikes. For example, the food editor of your local newspaper mentions in her column that she loves crispy, crunchy snacks in mid-afternoon but doesn’t touch the typical bagged snacks found… Read More
Sidestep expensive media directories: Create your own
If you do your own publicity, or you’re a publicist who has a small number of clients, you probably don’t have to spend thousands of dollars on those massive media directories that are as big as phone books. Here’s why: You’re paying for thousands of listings. Yet you’ll use a small fraction of them. So… Read More
3 things you DON’T need to get onto big TV shows
Dying to get onto one of the big TV shows like the “Today” show? Of course you are. Just one appearance can send your book flying off the shelves. If you’re a small business person, it can mean thousands of people rushing to your website. If you’re an expert in your field, it can mean… Read More
Dog Tweets: 10 content marketing tips for 2012
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 10 content marketing tips for 2012. http://ow.ly/8mLqd Top 3 Video Marketing Lessons from Nielsen. http://ow.ly/8mLRO Bloggers: Want (recurring) donations from your readers? Just ask! http://ow.ly/8ohOz Daily newspapers going the way of the milkman. http://ow.ly/8ox57… Read More