How would you like to know the hottest topic that experts are discussing right now, online and in traditional media, in your niche? If you’re an expert in pain management, would you ever guess that other experts are taking about bracelets? Yes, bracelets. That’s what Publicity Hounds learned last week during the webinar… Read More
Pitching
PR & Marketing Pros: How to find the most influential people online & offline—within seconds
It used to be easy to find the movers and shakers who were the most influential people within their topic areas. But not anymore, thanks to social media. PR and marketing pros who need to find the heavy-hitter journalists, talk show hosts, bloggers, authors, experts and Facebook users who are discussing a particular topic right now, can… Read More
Artists need publicity ideas for water tank mural
Publicity Hound Kate Farrall of San Diego, CA, writes: “I need to get national/international publicity for my two muralist clients who are completing a five-story public art installation this November for the City of Davis, just outside of Sacramento. They have transformed a water tank into 360-degree kinetic art installation. You can see a short… Read More
Today last day for Publicity Summit discount–3 spots left
Today is the last day to take advantage of a price break for attending Steve Harrison’s National Publicity Summit, Oct. 12-15, in New York City. Only three spots are remaining. The price goes up by $1,200.00 after today, Friday, Sept. 23. Apply here. Harrison is admitting 100 attendees who will get to personally meet over 100 top journalists/producers who do… Read More
Pitching Mistake: Calling the media via your assistant
Here’s one of the fastest ways on Earth to let a journalist know that his time isn’t as valuable as yours. Tell your assistant to call the journalist and say something like this: “Hello, Sam. This is Helen LeBeau. I’m Peter Bigshot’s assistant, and he’d like to speak with you. Please hold.” When I worked… Read More
5 important tips for pitching journalists by phone
If 8 out of 10 journalists prefer to receive pitches via email and not from phone calls, does that mean you should only pitch by email? No, says Jeremy Porter, who wrote a series of Smile & Dial tips for the Journalistics blog recently. They’re an excellent primer for anyone who’s brave enough to call. When I worked in 20… Read More
11 best ways to use weekly newspapers for publicity
More than one-third of people who read a weekly newspaper keep it around for a week or more (they tend to keep daily newspapers for four days). On average a weekly newspaper reader will keep a paper for just over four days, and the majority (62.6%) of papers are read by more than one… Read More
Learn Rachael Ray, Regis & Kelly pitching tips today
If you missed the webinar that Steve Harrison hosted a few weeks ago on how to get onto big TV talk shows like “Rachael Ray,” “Live with Regis & Kelly,” and the “The Wendy Williams Show,” you have another chance to listen. Steve is repeating it at 2 and 7 p.m. Eastern Time today, Thursday, Sept. 8.… Read More
3 ways to customize a pitch to journalists & get a “yes!”
The next time you pitch a journalist, will he read your pitch and know that you know who he is, what he covers, and why his audience should care about your story? He will if you customize it. That means sending a pitch that you can’t send to any other journalist because it’s unique to… Read More
Never EVER use this word when pitching—or eat soap
When I worked as a reporter and someone would pitch me, I recoiled when I heard one word in their pitch: “I own a candy store in the Tuttle Street Mall, and I’m trying to get a little publicity for it.” Here’s an even more egregious sin: “I own a candy store in the Tuttle… Read More