Pitching

Create fun for reporters

Opening a new pizza shop? Invite a reporter to the shop so the client can teach her how to make a pizza. Tell her she’ll even learn how to twirl the dough around on her fist, then throw it up in the air and catch it. Opening a hardware store? Invite a reporter to a… Read More

Top 10 trends in 10 industries

If you’re looking for trend stories to pitch and you’re coming up dry, find the Jan. 31, 2005 edition of the Wall Street Journal. It included a special section called “The Top 10 Trends in 10 Industries.” The industries are consumer electronics, video games, credit cards, higher education, architecture, music, accounting, agriculture, furniture and defense.… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.