Trust me when I tell you that a media list chock full of juicy personal details about a journalist or blogger can be your ticket to publicity. BL Ochman agrees. She’s a social media expert and a prolific blogger who writes about online promotions. On Friday, she wrote about a pitch she received from Rob Toledo… Read More
Pitching
3 critical details to include in your media database
You’ll seldom find these details in those big, expensive media directories: 1. The names of a reporter’s spouse and children. 2. An editor’s likes and dislikes. For example, the food editor of your local newspaper mentions in her column that she loves crispy, crunchy snacks in mid-afternoon but doesn’t touch the typical bagged snacks found… Read More
Sidestep expensive media directories: Create your own
If you do your own publicity, or you’re a publicist who has a small number of clients, you probably don’t have to spend thousands of dollars on those massive media directories that are as big as phone books. Here’s why: You’re paying for thousands of listings. Yet you’ll use a small fraction of them. So… Read More
3 things you DON’T need to get onto big TV shows
Dying to get onto one of the big TV shows like the “Today” show? Of course you are. Just one appearance can send your book flying off the shelves. If you’re a small business person, it can mean thousands of people rushing to your website. If you’re an expert in your field, it can mean… Read More
Dog Tweets: 10 content marketing tips for 2012
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 10 content marketing tips for 2012. http://ow.ly/8mLqd Top 3 Video Marketing Lessons from Nielsen. http://ow.ly/8mLRO Bloggers: Want (recurring) donations from your readers? Just ask! http://ow.ly/8ohOz Daily newspapers going the way of the milkman. http://ow.ly/8ox57… Read More
Create Top 10, 20, 50 lists for year-end publicity
Lists are everywhere these days—on TV, on Facebook, on Twitter and in your local newspapers and national magazines. And for good reasons. Readers love lists. The end of the year is the ideal time to create your own—either by yourself or with help from your friends, followers and fans. Nicole Nichols, a personal trainer and group… Read More
Piggyback PR onto Baldwin & celebrities behaving badly
Another case of a celebrity behaving badly, and another opportunity for Publicity Hounds in a variety occupations to generate some PR by tying into this story. This time, it’s Alec Baldwin who was kicked off an American Airlines plane on Tuesday for refusing to stop playing Zynga’s Words With Friends on his phone. The plane… Read More
How to piggyback PR onto top consumer trends for 2012
Every December, Trendwatching.com publishes an annual list of a dozen crucial trends for the following year. If you’re looking for a hook to hang a story onto, so you can pitch it to the media and bloggers, there are lots of opportunities. Here’s the list of 12 Crucial Trends for 2012 (there are actually 13): You won’t be able to… Read More
Fast Company tips and other tweets from this past week
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow @PublicityHound on Twitter. Twitter and Facebook tips for food trucks. http://ow.ly/7MOeO RT@mysurveyexpert #foodtrucks Are women in PR just grown up “mean girls”? Weigh in athttp://ow.ly/7LXGe Want a story in Fast Company? Writer says you must answer these 4 questions first: http://ow.ly/7LaI1 How to… Read More
Create sound bites that the media find scrumptious
This guest post was written by author Marcia Yudkin, whose books include, Publicity Tactics and 6 Steps to Free Publicity as well as the new Kindle ebook, The Sound Bite Workbook. She lives in Goshen, MA. Visit http://www.yudkin.com for more information on her work. * * * Snagging an interview makes it possible for you… Read More