Writing the email subject line is often the most difficult part of pitching a magazine. But not if you use this tip, one of more than 30 that I shared during the webinar on “How to Find Your Way into Glossy Magazines.” (The replay is available.) Here’s the tip: When writing the subject line, follow the… Read More
Pitching
How to pitch your new product to magazines
You’re launching a product and you’re hoping for a big story in a national magazine. You find the editor’s name and email address in one of those expensive media directories. You write a pitch and email it to her. Not so fast! You’re probably pitching the wrong person. If it’s a big magazine,… Read More
Pitching tips from ABC, NBC, CBS producers Thursday
If you have an “in” with producers at any of the big TV talk shows, they’ll tell you exactly how to catch the attention of the people who book the guests. I don’t have any connections. You probably don’t either. But Steve Harrison does. He knows several insiders at the three big networks, and he’s… Read More
Publicity on NPR is easier if you follow these 3 steps
This is the 14th in a series “50 Tips for Free Publicity”which I’m pinning on Pinterest. Follow me there, and if you like my tips, comment and repin. Just click the button with the red “Pin It” above. * * * National Public Radio makes it incredibly easy for smart Publicity… Read More
Use ‘submit a news tip’ forms at media websites
If you want to get onto a TV show, into a magazine, or onto a blogger’s radar screen, the best place to start is at their website or blog. If the website has a search box, type “news tips” or “we want to hear from you” or “contact us.” Or look for a button with… Read More
5 story ideas that tie into Labor Day for publicity
Labor Day is three weeks away, not too late to start pitching guest posts to bloggers, and story ideas to traditional media. Tip #12 on my 50 Tips for Free Publicity board on Pinterest, to piggyback a story idea about your business onto an upcoming holiday, is perfect for Labor Day. (Also see Tip #… Read More
Pitch technology tips, problems, Q&As, videos, slideshows
This is the latest tip on my “50 Tips for Free Publicity” board on Pinterest. If you like the board, repin my tips, and let your followers know about them. * * * Even if you don’t consider yourself knowledgeable about technology, pitch technology-related publicity ideas you can use to promote… Read More
Why face-to-face pitching always beats the phone
Broadcasters who are looking for TV show guests, and journalists on the hunt for experts to interview, love sitting across from potential sources and listening to them pitch. They can see the twinkle in your eye. They can hear the enthusiasm in your voice. They can interpret your body language. And they can tell by… Read More
Pitch the local angle to national stories: 9 examples
When news breaks internationally, nationally or regionally, and you tie into the story in some way, pitch “the local angle” to local bloggers, local weekly and daily newspapers, local TV newsrooms, even local radio. If you’re in one of the 22 states served by Patch.com, the uber-local website, or if you live in the District… Read More
Dog Tweets–3 questions to ask before pitching a reporter you don’t know via email
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Why LinkedIn Shouldn’t Worry About Facebook’s New Job Search Tools. http://ow.ly/c8owG 3 questions to ask before pitching a reporter you don’t know via email. [Go to the end of the article] http://ow.ly/ca5aI Publicity Tip:… Read More