Publicity Hound Genevieve Frederick of Paw Publishing in Carson City, Nevada wrote to me to comment on the importance of piggybacking off other people’s days, weeks and months of the year. “The American Kennel Club celebrates Responsible Dog Ownership Day on September 17. I was able to get a big article and photo in the… Read More
Pitching
7 examples of stories that are ideal for parenting magazines
Those tabloid-size parents magazines, free or by subscription, might welcome your child-related story. When I was in Columbus, Ohio last week to speak to the National Association of Home Builders, I picked up the current issue of Columbus parent. It gave me all kinds of ideas about stories you can pitch: –The magazine interviewed two… Read More
No shortage of publicity ideas for dog massage practice
If your audience is very niched, how do you promote your business? Lorine Hoffer of Park City, Utah gets tips galore from 15 Publicity Hounds on how to promote her dog massage practice. From Victor De’Prey of Yachats, Oregon: “Park City sounds like a place where there should be a dog-friendly park. If there is… Read More
How to clinch radio interviews
Alex Carroll says that if you want to get onto radio talk shows, the host or producer probably won’t book you for an interview unless you can do one of these 6 things: –Tell listeners how to save time or money –Give them information that will make them rich –Tell an amazing story –Make them… Read More
Slow weekends a great time to pitch TV
Publicity Hound Sabrina Gary Anwah, public information officer at the McLean Community Center in Fairfax County, Virginia, writes with this success story: “Thank you for coming and speaking to the Fairfax County Government Communicators group. “Inspired by your talk, I decided to approach a local TV reporter about our Moroccan festival. Amazingly, she agreed to… Read More
Media summit like “speed-dating with top media”
If you’re looking for a way to get the attention of top national journalists, pay attention to these four tips courtesy of Mahesh Grossman, author of the book “Write a Book Without Lifting a Finger”: –Relationships are the name of the game. –You need to be your own publicist. –Try to tie in with the… Read More
How to protect your good name on the Internet
These days, your good name can be damaged within a matter of minutes. It can happen if a blogger posts an entry about you, your company or non-profit, on the Internet. Minutes later, it’s picked up and either repeated or referred to on four other blogs. The next day, you start getting email messages from… Read More
Publishers launching 5 new magazines
Meg Weaver of Wooden Horse Publishing wants Publicity Hounds to know about these five new magazines, or those planning to launch soon: —My House in the Mountain States is the first in a series of “My House in…” shelter magazines by McGraw-Hill, consisting of regional magazines serving high-end homeowners and the design and building professionals.… Read More
“Side door strategy” relies on not-so-obvious angles
Proteges in The Publicity Hound Mentoring Program heard me lecture recently on the “side-door strategy” to publicity during a teleseminar I hosted just for them. Even though I’ve always understood and promoted the concept, I first heard the phrase “side-door strategy” when I read an article by publicist Jodee Blanco. The “side-door strategy” means pitching… Read More
Pitch “surprise” destination stories to inflight magazines
When I think of New Jersey, I think of the string of gritty industrial scenes that flash on the TV screen during the opening of my favorite show, “The Sopranos.” That’s why the entire special section that profiled South Jersey, featured in a recent issue of US Airways’ Attache magazine, was such a pleasant surprise.… Read More