Labor Day is three weeks away, not too late to start pitching guest posts to bloggers, and story ideas to traditional media. Tip #12 on my 50 Tips for Free Publicity board on Pinterest, to piggyback a story idea about your business onto an upcoming holiday, is perfect for Labor Day. (Also see Tip #… Read More
Pitching
Pitch technology tips, problems, Q&As, videos, slideshows
This is the latest tip on my “50 Tips for Free Publicity” board on Pinterest. If you like the board, repin my tips, and let your followers know about them. * * * Even if you don’t consider yourself knowledgeable about technology, pitch technology-related publicity ideas you can use to promote… Read More
Why face-to-face pitching always beats the phone
Broadcasters who are looking for TV show guests, and journalists on the hunt for experts to interview, love sitting across from potential sources and listening to them pitch. They can see the twinkle in your eye. They can hear the enthusiasm in your voice. They can interpret your body language. And they can tell by… Read More
Pitch the local angle to national stories: 9 examples
When news breaks internationally, nationally or regionally, and you tie into the story in some way, pitch “the local angle” to local bloggers, local weekly and daily newspapers, local TV newsrooms, even local radio. If you’re in one of the 22 states served by Patch.com, the uber-local website, or if you live in the District… Read More
Dog Tweets–3 questions to ask before pitching a reporter you don’t know via email
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Why LinkedIn Shouldn’t Worry About Facebook’s New Job Search Tools. http://ow.ly/c8owG 3 questions to ask before pitching a reporter you don’t know via email. [Go to the end of the article] http://ow.ly/ca5aI Publicity Tip:… Read More
Dog Tweets—5 ways to reframe a non-news event to attract reporters
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Free whitepaper: 10 Myths of Facebook Contests, Sweepstakes and Promotions. http://ow.ly/bOiZ8 12 Must-Do Tasks for the New WordPress Site Owner. http://ow.ly/bOoQB 19 ways to promote your ebook. [Love this post!] http://ow.ly/bP3dQ 7 publicity ideas… Read More
Summer drought: 7 story ideas to generate publicity
Piggybacking story ideas onto the weather is one of the very best ways to generate publicity for your product, service, cause or issue. Severe weather, like the drought this summer throughout much of the United States, improves your chances for publicity. Here in Wisconsin, the grass is usually deep green this time of year. But… Read More
Career counselors, lawyers: Join the Facebook password debate
Career counselors, resume writers, HR directors, labor lawyers and job-seekers: If you want publicity, jump head-first into the debate over whether companies should be asking job applicants to turn over passwords to their accounts on Facebook and other social media sites. Even better, explain how you’re advising job applicants. Should they do as they’re told,… Read More
Find the name of a blogger’s dog, cat, kid in 60 seconds
Update on March 8, 2012: For years, I have recommended—at this blog, in my articles, in my newsletters, during my webinars, during interviews with other media, in my live presentations and elsewhere—that you NOT pitch a blogger unless you spend time at their blog reading their posts. You must have a good understanding of what… Read More
Pitch stories about employees in their 80s, 90s
I love reading stories like the one about the 91-year-old woman newspaper carrier who shows no signs of stopping in Wichita Falls, Texas. That got me thinking that there might be a very simple pitch that’s staring you in the face. Does your company employ people in their 80s and 90s? If so, ask their permission… Read More