Pitching

How to Follow Up After Pitching

The Publicity Hound’s Tips of the Week Issue #723 June 8, 2013 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. How to Follow Up After Pitching 2. Your Vine Videos 3. New Posts at My Blog 4. Hound Video of the Week —————————————– First, This Weekend… Read More

Publicity goldmine: Magazine editors’ blogs (clues galore!)

If you want publicity in magazines big or small, and you’re targeting a particular reporter or editor, are you checking to see if your media contact blogs? You should be. While thousands of other publicists and self-promoters are all competing for the journalist’s attention via email pitches, many of which end up in the Deleted… Read More

50 Pitching Tips

The Publicity Hound’s Tips of the Week Issue #716 May 18, 2013 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. 50 Pitching Tips 2. Helpful Summary: Google+ Updates 3. New Boston Globe Arts Section 4. Hound Video of the Week This Week in the Hound House:… Read More

Dog Tweets–How to turn off LinkedIn endorsements

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. How to turn off LinkedIn endorsements. Skill endorsements are a great way to help build your professional brand. But not all people agree that the feature is useful. Some say it can be a… Read More

Dog Tweets—How to handle rejection from journalists when doing PR

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. When a journalist says “no” to your story idea, here are 5 things to do, and 2 things to never do. Pitch it to someone else whose audience needs to hear what you’re offering. Pros… Read More

How to handle rejection from journalists when doing PR

When you pitch a story to a reporter, and the reporter isn’t interested, it’s easy to become dejected and embarrassed, and conclude that your publicity campaign has come to a screeching halt. That would be a big mistake. Pick yourself up. Brush yourself off. And move on! That’s what I told an author this week… Read More

Magazines releasing their 2013 editorial calendars

Smart PR people and self-promoters know October is the month when magazines start releasing their editorial calendars for the following year. Editorial calendars help advertisers know which topics will be featured in which editions. They also give Publicity Hounds a leg up on the competition because you can see instantly where your story might be… Read More

Want publicity in magazines? Research, then pitch

You can have the most interesting story idea on the planet. But unless you do your homework first and get to know everything you possibly can about the journalist you’re pitching it to, you could be blowing a golden opportunity for publicity. Let’s say you want to pitch a story about tweens to Caren Oppeneheim,… Read More

Dog Tweets–5 clever PR pitches that caught reporters’ attention

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 5 clever PR pitches that caught reporters’ attention. http://ow.ly/e6j1x 4 Pitches That Any Respectable Blogger Will Always Ignore http://ow.ly/ea9Gt Inside the PR campaigns of organizations that won Ragan’s 2012 PR Awards. http://ow.ly/eafTl Police in… Read More