One of my very favorite features that explains what journalists hate about PR people, and what they really want, is Bulldog Reporter’s excellent weekly installment “Journalists Speak Out.” Each week, the short feature offers pitching tips—along with a good dose of bitching—from reporters, editors, TV producers, radio talk show hosts, and journalists in charge of… Read More
Pitching
‘The Sopranos’ finale: Piggyback onto this one
The final episode of “The Sopranos” airs a week from Sunday on HBO, and smart Publicity Hounds aren’t wasting time wondering if Tony Soprano will flip—or get whacked. Instead, they’re figuring out ways to generate publicity by piggybacking onto this story. The Washington Post called the show, wrapping up its sixth season, “the television landmark that leaves other landmarks in… Read More
Going green? Let everyone know
If your company is switching from paper to ceramic coffee cups, from paper to cloth napkins in the cafeteria, recycling almost everything, or doing anything else in the category of “going green,” be sure to spread the word. Journalists, in particular, love to jump on almost any story about saving the environment. You can pitch to business… Read More
Religion in the workplace a trend story worth pitching
The Spring issue of The Public Relations Strategist, published by the Public Relations Society of America, has a fascinating cover story about the faith-at-work movement. It’s titled “The merger of faith and work: Think religion and work are as separate as church and state? Not anymore.” Across America, it says, there’s a growing trend to… Read More
Pitch freelancers to increase your publicity hits
Start forming relationships with freelance writers if you want publicity. Many of them write articles for a variety of publications, which increases your chances for publicity. If they interview you for one article, they might rely on your expertise for another article for a different publication. Stacy DeBroff, also known as The Mommy Expert, got a nice spike… Read More
New Age, self-improvement, mind-body-soul radio show database
If you’re an expert in any one of these four areas, you may have had a difficult time getting booked on radio shows: –Inspirational –New Age –Self-improvemenet –Mind-body-spirit Reiki, energy healing, aroma therapy, feng shui, using essential oils for healing and pampring, mysticism, channeling, chanting, horoscopes, numerology, palmistry and other topics are often viewed by talk show… Read More
Michigan driver’s ed school needs publicity ideas
Roger Pozeznik of Kalamazoo, Michigan writes: “I run All-Star Driver Education in Ann Arbor. Two other big driving schools in town seem to have a monopoly and have gotten lazy with there teaching skills. It’s frustrating to see that they have full classes. “The school I work for is very well-known on the east side… Read More
‘Nightline’ appearance traced back to ezine
If you’re wondering why you should bother publishing an electronic newsletter, or an email tip of the week, publicity in top-tier media outlets is only one reason. Take Barbara Thompson, for example. She graduated from my mentor program, and I heard from her recently when she told me she’s going to be on “Nightline.” And it’s all… Read More
Presidential candidates need advice from all you experts
Attention Rudy Giuliani: Remember when you dressed in drag for those comedy routines? Your enemy bloggers love those photos, like the one at left, showing you dressed up as a platinum blonde startlet. And they could derail your run for the presidency. New Mexico Gov. Bill Richardson: When you’re on the presidential campaign trail, that suit jacket that looks like it’s always… Read More
Forbes.com editor offers 6 pitching tips
I’m starting to sound like a broken record: Read the magazine, read the magazine, read the magazine before you pitch. If you want to make it into the online version, read the website, read the website, read the website. PR people still don’t get it. So says Forbes.com Editor Paul Maidment. He says almost no one—can… Read More