If you’re wondering why you should bother publishing an electronic newsletter, or an email tip of the week, publicity in top-tier media outlets is only one reason. Take Barbara Thompson, for example. She graduated from my mentor program, and I heard from her recently when she told me she’s going to be on “Nightline.” And it’s all… Read More
Pitching
Presidential candidates need advice from all you experts
Attention Rudy Giuliani: Remember when you dressed in drag for those comedy routines? Your enemy bloggers love those photos, like the one at left, showing you dressed up as a platinum blonde startlet. And they could derail your run for the presidency. New Mexico Gov. Bill Richardson: When you’re on the presidential campaign trail, that suit jacket that looks like it’s always… Read More
Forbes.com editor offers 6 pitching tips
I’m starting to sound like a broken record: Read the magazine, read the magazine, read the magazine before you pitch. If you want to make it into the online version, read the website, read the website, read the website. PR people still don’t get it. So says Forbes.com Editor Paul Maidment. He says almost no one—can… Read More
Food writers: 10 tips to make your job easier
Food writing isn’t the glamour job everybody thinks it is. That’s why I love the practical tips from food writer Melissa Bradley Diskin on how food writers, restaurant reviewers, bloggers and hospitality reporters who write about food can make their jobs easier. If you’re dying to write about food, either as a freelance food writer or a staff… Read More
Harvard Business Review pitching tips
If you or the boss are aching to get into the Harvard Business Review, the management bible, check out these pitching tips from Deputy Editor Karen Dillon, courtesty of Marketing Sherpa. You have until March 23 to read the interview for free. Here’s the bad news: Dillon says you have a 2 percent chance of making… Read More
Unusual product packaging is worth publicizing
“How do I open this damn thing?” I ask myself in frustration at least once a week. I’m trying to tear the wrapper off a piece of candy, open one of those big padded envelopes, rip the stubborn cellophane off a new CD, or get inside a molded piece of plastic glued to a cardboard backing so I can retrieve the CD headphones I just… Read More
Small newspapers prospering, so contact them now
Amid all the grim news we’ve been hearing about the demise of big-city newspapers, some small newspapers are sitting pretty. An article at WashingtonPost.com says that while the Internet is transforming the largest papers in the business dramatically—siphoning classified advertising and commoditizing national news—many small papers are weathering the decline with relative ease, and some are even prospering.… Read More
Book marketing: Pitch high-traffic, niched websites
Here’s a great success story on how authors can get exposure at high-traffic websites by writing a regular column. Mike Archer of Firebomber Publications emailed it to me and I’m reprinting it here. My ‘Firebombers Incorporated’ novels relate the adventures (and misadventures) of a high-tech wildland firefighting outfit that employs a high percentage of ex-military personnel.… Read More
‘The Secret’ offers publicity opportunities galore
You’ve heard of the “The Secret,” haven’t you? It’s the best-selling hardcover book and DVD that tells people how to achieve what they want from their relationships, jobs, finances and future through positive thinking, gratitude for what they have, and envisioning what they want. And Jim Labadie, who coaches personal trainers, has a terrific idea on… Read More
Advertising Age editor offers pitching tips
About 280,000 marketers—the majority of them client-side—pay to get Advertising Age every week. Plus, hundreds of thousands more look at the website. Check out Marketing Sherpa’s exclusive interview with Editor Jonah Bloom for advice on how to build a relationship with his reporting staff that might result in valuable coverage. Includes useful email addresses, phone… Read More