If you’re trying to get in front of CIOs and IT managers, your best bet is CIO magazine. It has 120,000 readers, and a pass-along rate of four readers per copy. Their readers’ average IT budget is $230 million. This week, Marketing Sherpa is sharing tips on how to pitch CIO magazine. You can access it for… Read More
Pitching
AARP magazine pitching tips needed
Have any of you pitched AARP The Magazine, or found pitching tips that will help other Publicity Hounds? The last several years, I’ve emailed the editors and asked if they can pass along pitching tips, but I never got a response. Publicity Hound Nancy Juetten asked me yesterday if I know the best way she should pitch… Read More
Attorneys, legal analysts: Comment on The Paris Patrol
The last four hours, CNN has had a parade of defense attorneys, prosecutors and other legal analysts commenting on the livid judge who ordered Paris Hilton back to jail. If you’re an attorney who practices in your own hometown and national legal news like this breaks, offer commentary, even if you’ve never represented a celebrity. That’s what I told… Read More
What do journalists REALLY want? (Bookmark this link)
One of my very favorite features that explains what journalists hate about PR people, and what they really want, is Bulldog Reporter’s excellent weekly installment “Journalists Speak Out.” Each week, the short feature offers pitching tips—along with a good dose of bitching—from reporters, editors, TV producers, radio talk show hosts, and journalists in charge of… Read More
‘The Sopranos’ finale: Piggyback onto this one
The final episode of “The Sopranos” airs a week from Sunday on HBO, and smart Publicity Hounds aren’t wasting time wondering if Tony Soprano will flip—or get whacked. Instead, they’re figuring out ways to generate publicity by piggybacking onto this story. The Washington Post called the show, wrapping up its sixth season, “the television landmark that leaves other landmarks in… Read More
Going green? Let everyone know
If your company is switching from paper to ceramic coffee cups, from paper to cloth napkins in the cafeteria, recycling almost everything, or doing anything else in the category of “going green,” be sure to spread the word. Journalists, in particular, love to jump on almost any story about saving the environment. You can pitch to business… Read More
Religion in the workplace a trend story worth pitching
The Spring issue of The Public Relations Strategist, published by the Public Relations Society of America, has a fascinating cover story about the faith-at-work movement. It’s titled “The merger of faith and work: Think religion and work are as separate as church and state? Not anymore.” Across America, it says, there’s a growing trend to… Read More
Pitch freelancers to increase your publicity hits
Start forming relationships with freelance writers if you want publicity. Many of them write articles for a variety of publications, which increases your chances for publicity. If they interview you for one article, they might rely on your expertise for another article for a different publication. Stacy DeBroff, also known as The Mommy Expert, got a nice spike… Read More
New Age, self-improvement, mind-body-soul radio show database
If you’re an expert in any one of these four areas, you may have had a difficult time getting booked on radio shows: –Inspirational –New Age –Self-improvemenet –Mind-body-spirit Reiki, energy healing, aroma therapy, feng shui, using essential oils for healing and pampring, mysticism, channeling, chanting, horoscopes, numerology, palmistry and other topics are often viewed by talk show… Read More
Michigan driver’s ed school needs publicity ideas
Roger Pozeznik of Kalamazoo, Michigan writes: “I run All-Star Driver Education in Ann Arbor. Two other big driving schools in town seem to have a monopoly and have gotten lazy with there teaching skills. It’s frustrating to see that they have full classes. “The school I work for is very well-known on the east side… Read More