Whether you’re launching a book or introducing a new app, plan to spend time researching and pitching bloggers who do product reviews. Cision has published its list of the Top 50 New Product Review Bloggers, a great starting point. Authors and publishers, add to this list three more bloggers who review books:: But don’t just click… Read More
Pitching
Use Google Alerts to form relationships with journalists and get valuable free publicity
You probably already know how to use Google Alerts to discover stories that have been written about you or your topic. But do you know how to take the next important step that will practically force journalists to pay attention to you? It’s fairly easy. And Mark Amtower does it regularly. Let Google Do the… Read More
Offer journalists, bloggers a Skype interview with you or your expert
The more “extras” you can offer journalists and bloggers when you pitch, the more you increase your chances they’ll cover your story. When pitching, even print media, offer a Skype interview with yourself, or your company’s expert. Why? Because video is integral to news coverage, even at newspapers and magazines. This month’s issue of PR… Read More
Dog Tweets–Here’s what “off the record” really means when interviewing with a journalist
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. Here’s what “off the record” really means when interviewing with a journalist. This is an interesting topic for a presentation! Here are three ProfNet experts who answer all your questions about the… Read More
Your YouTube Channel Ruined
Issue #726 June 18, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Your YouTube Channel Ruined Danger: Guest Blog Post Links Lots of Help for My Slogan Hound Video of the Week This Week in the Hound House: If you visit Milwaukee, don’t miss Maria’s Pizza, one of my… Read More
Don’t Nudge with a Sharp Stick
Issue #725 June 15, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Don’t Nudge with a Sharp Stick Washington Post Opinion Page Ads New Posts at My Blog Hound Video of the Week This Weekend in the Hound House: I’ll be in the garden all weekend, fighting with the… Read More
Dog Tweets – The Difference Between a Press Release and a Pitch
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. The difference between a press release and a pitch.WHETHER YOU’RE A RETAILER announcing a store opening or a vendor announcing a market event, knowing the difference between a press release and a… Read More
Ignore journalists who say, “We don’t want follow-ups”…Here’s what they REALLY mean
Don’t break into a sweat when you pitch a writer from a national magazine and hear nothing, even weeks later. You’re tempted to follow up. But you remember the warning from a reporter at your local newspaper who spoke at your Chamber of Commerce breakfast several months ago. She told audience members that after they… Read More
Mistakes When Following Up
Issue #724 June 11, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue 3 Mistakes When Following Up How to Grow Your Twitter Following Help Journalists Quote You Hound Video of the Week This Week in the Hound House: Had a blast at my niece’s wedding in Ohio on Saturday.… Read More
Following up pitches to journalists? 3 mistakes to avoid
A decade ago, expecting to hear from journalists after delivering a pitch was frustrating. Today, it’s almost impossible. Why? Because shrinking newspaper staffs mean reporters are covering more beats than ever. It could also be because your pitch is boring. Or it looks like a cookie-cutter pitch that you’ve sent to every blogger who covers… Read More