With so many international reporters and editors, TV producers and radio show hosts, it’s more important than ever that you pronounce their names correctly, particularly if you are appearing on their shows or pitching them by phone. Ditto for potential clients and bosses, or for audience members who you call on from the platform if you’re a speaker… Read More
Pitching
Book on PR/social media perfect for wanna-be publicists
Occasionally, I’ll get a call from somebody who thinks it might be “fun and interesting” to be in the world of PR, or a publicist. But they don’t want to go back to college and spend more than $50,000 on a degree in PR or communications. So they ask me what the best way is to break into… Read More
NPR host says pitch your idea to one show at a time
National Public Radio, with its hundreds of shows, offers opportunities galore for people to pitch a story about their product, service, cause or issue. But here’s an important caveat: Don’t pitch to more than one show at the same time. That was one of several tips from (Ms.) Alex Cohen, a reporter and local host for… Read More
Gift List offers 25 percent discount until Sept. 30
If you sell a consumer product or service that would make a great gift for the holidays, this is the perfect time to take advantage of a 25 percent discount to The Gift List, a subscription service that provides pitching tips and contact information for hundreds of media outlets that are planning special gift coverage. “This year… Read More
Sept. 11 deadline looming for O Magazine pitches
Sept. 11 is the deadline for pitching your business woman’s success story, or your tips for women, for a special round-up of story ideas that will be presented to O Magazine editors and other top-tier media. Publicists for PitchRate.com, which connects journalists with people seeking publicity, will take the best 10 to 20 pitches and present… Read More
National Publicity Summit expected to sell out soon
The National Publicity Summit, the event that lets authors, speakers and experts pitch top-tier media outlets, is expected to close registration within the next week or two. It will take place Oct. 21-24 in New York City. Only 100 people will be chosen to attend. Steve Harrison and his staff provide training, pitching tips and even dress rehearsals for… Read More
Author needs a good ‘hook’ so she can repitch Oprah
Jennifer Louden of Bainbridge Island, Wa. writes: “I’m a best-selling author and my last book, The Life Organizer: A Woman’s Guide to a Mindful Year, got a call back from an Oprah producer in March 2007. They called us saying, ‘We love the book but don’t know how to use it. We will be in touch.’ “Nothing since,… Read More
Measure your PR, publicity success these 3 ways
One of the biggest mistakes people make when measuring the success of a publicity campaign continues to be counting the number of newspaper clippings, or the number of page views, that result from a press release or promotion. But a pile of clips, or thousands of page views, don’t mean diddly. Instead, determine whether your campaign did one of… Read More
Intranet software company needs publicity ideas
Martin Amm of Boston, Mass., writes: “Our company, adenin Technologies, Inc., provides a complete intranet suite for businesses. We also offer software that turns your existing intranet into web 2.0, including blogs, a Twitter-like app and more. “Employees communicate and interact with each other better using the intranet software. It’s a simpler and more user-friendly intranet than… Read More
Entrepreneurial moms need PR ideas for chair skirts
Suzanne Fox Sevel of Melbourne, Fla., writes: “I have a client in Atlanta, Ga., who just launched a new product called Scurtz: stylish, decorative skirts for chairs. They’re very upscale, and some people see them as an alternative to tablecloths or place settings as a unique way of decorating for guests. “They’re $49-$69 a pair and come in luxurious or traditional… Read More