Are you trying something new at work? Mildred L. Culp, who writes the syndicated column WorkWise, needs employees who are trying something that doesn’t involve software or social media. If you’re a business owner, pitch your employee. If you’re a publicist, pitch a client. WorkWise is syndicated from The Miami Herald to Modesto (CA) Bee. … Read More
Pitching
Why a press release and not just a blog post?
If you’re releasing a report on the state of your industry, what’s the purpose of writing a press release? Why not just post the information to your blog? In fact, why even bother with press releases? Can’t blog posts serve the same function? That’s what law firm marketing expert Kevin O’Keefe asked at Real Lawyers… Read More
Editor of Motivated magazine welcomes pitches
If you or your PR client have a great story to tell that can motivate entrepreneurs and upper management, you might be a good candidate for Motivated magazine. Editor Shevaun Voisin said she welcomes pitches. But before pitching, please check out the magazine’s website to get a good feel for its mission. “MOTIVATED Magazine encourages readers… Read More
Resource links experts with radio shows that need guests
If you’re a guest expert, or a PR person who represents an expert, and you’re looking for radio talk shows and podcasts that need guests, don’t pitch only the big shows. Many of them are difficult to book, and you might be far better off trying to get onto shows that reach niched audiences. Check out RadioGuestList.com. You can… Read More
6 ways to use the Newspaper Map of the World
Several readers wrote to say they loved the item in last week’s ezine regarding the Newspaper Map of the World, the interactive map at the Newseum in Washington, D.C. that shows headlines in today’s newspapers in hundreds of countries. When you place your cursor on a particular city, you’ll see headlines for today’s newspaper. If you… Read More
Publicity dilemma? Let Publicity Hound readers help—for free
Struggling to find a good story idea to pitch to the business reporter at your daily newspaper? Wondering how to use your Facebook Fan page to promote your product or service? Trying to catch the attention of the editors at Oprah’s magazine? Help is on the way. Actually, it’s called “Help This Hound,” and it’s one… Read More
Add comic strips to your PR campaign & pitch the artists
Every year since 2001, Rebecca Morgan and her cadre of volunteers have been going into the Willow Glen neighborhood in San Jose, Calif., just before Halloween and encouraging readers to give 6,500 of their “gently read” books to children in place of trick-or-treat candy. “Books feed children’s minds, while candy only feeds their cavities,” says… Read More
12 ways to use my free ebook of publicity tips
Have you claimed your copy of “The Best of The Publicity Hound’s Tips of the Week of 2009” yet? It not, grab it here. You’ll find the 26 tips that generated the most response from readers of “Craigslist: A Valuable Publicity Tool.” last year. I give away this ebook each year, and my readers eagerly look… Read More
How do you pitch a story on washable mats?
Jeanne Krieg of Savage, Minnesota writes: “DryMate is a manufacturer in Minnesota with a line of absorbent and washable mats for home, pets, autos, hunting, garage and outdoors. We even sell a mat that goes under your Christmas tree stand to catch spills, dirt etc. “Since our product is made from a fabric with a bonded… Read More
Oprah’s producers blog & drop clues about what they like
If you’re dying to get onto Oprah, stop sending unsolicited books, press kits and other junk. Instead, spend some time reading the blog posts from the show’s 14 producers. Yes, they blog. Is it OK to contact them? You bet! Check out the invitation: If you read just one week’s worth of posts from producer “Caroline,”… Read More