Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. How The Right Message At The Right Time Can Resonate With The Media | via @emsiPR #pitchingthemedia ow.ly/WUqxM Don’t submit any blog post that you wouldn’t feel comfortable posting on your site.… Read More
pitching the media
Power Sentence in Press Releases
Dog Tweets–Twitter to Put Ads Where Folks Without Accounts Can See Them
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. Twitter to Put Ads Where Folks Without Accounts Can See Them bloom.bg/1NkiFNg via @technology Aha for #authors- learn why small email lists are often more profitable than big lists via @AuthorU-podcast: ow.ly/VNWgC… Read More
Want a Better Story? Make Journalists a Part of It
The quote from Ben Franklin goes something like this: “Tell me and I forget. Teach me and I may remember. Involve me and I’ll understand. Franklin, of course, was a journalist. And his advice is as true today for bloggers and new media as it was back then for town criers. Any time you can… Read More
Fiction, Nonfiction Authors: Newsjack Mattel’s Black Barbie Story for Book Publicity
Fiction authors have the toughest job when it comes to generating publicity for their books. Too often, they can’t recognize all the opportunities that breaking news stories are dumping right into their laps. Here’s one. Smart authors who write fiction as well as nonfiction will pounce on it. This is known as newsjacking.… Read More
How to Create Sizzling ‘Book Hooks’ for Drive-time Radio
UPDATE on Nov. 22, 2015: You can listen to the free replay of this call here. *** One of the biggest mistakes authors make when trying to get onto on a radio show as a guest is the same mistake they make when trying to get onto a TV show and in print. They pitch… Read More