If you’re like most authors, the long process of writing and publishing your book feels like you’ve crossed the finish line after running a marathon. But unlike a road race, you’re not done. The success of your book depends on approaching people, companies and groups and asking for their help to publicize, promote and… Read More
pitching the media
Publicity Ideas: How to Avoid a Political War on Thanksgiving
Thanksgiving hosts all over the U.S. are squirming. What if Uncle Fred insists on wearing his red Donald Trump ball cap during Thanksgiving dinner? Or cousin Megan shows up at the door sporting her “I’m With Her” T-shirt? Publicity Hounds to the rescue! Now is the time for authors, speakers and experts to pitch story ideas… Read More
How to Know When You Need to Hire a Publicist
Even though my job is devoted to teaching people how to generate their own publicity, two frequent questions I hear are, “How do I know if I need a publicist?” and “Where do I find a good one?” Stars like Audrey Hepburn had their pick of the crop and could afford the best. But most… Read More
Why Holiday Gift Guides Can be a Publicity Goldmine
If you sell a product or service that would make an ideal gift, target Holiday Gift Guides. Seven reasons gift guides rock: 1. You don’t need a “hook” or “angle” or a creative pitch. You only need a compatible product and a succinct pitch. 2. Print and broadcast media aren’t the only ones with gift guides.… Read More
Sneaky Pitching Tip
A Critical Decision Before You Pitch
12 Ways to Spark Controversy
128 Words to Use Instead of ‘Very’
How to Find and Research Your Perfect Media Match
If you’re new to publicity, or you’re not getting the publicity you’d hoped for, stop dreaming about it and learn how to do it in only 21 days. Publicist Michelle Tennant Nicholson and publicity expert Drew Gerber, both of Wasabi Publicity, have written an indispensable ebook for anyone who wants a crash course on how… Read More