Issue #775 Dec. 3, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue How to Pull More Leads on Twitter The Best Geek Stache Pitch HealthCare.gov Stories Hound Video of the Week This Week in the Hound House: Looking for a practical Christmas gift for the four-legged hound on your… Read More
pitching the media
A Publicity Strategy? Puh-leeze
Issue #771 Nov. 19, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue A Publicity Strategy? Puh-leeze Danger: Guest Blog Post Links Lots of Help for My Slogan Hound Video of the Week This Week in the Hound House: My friend says her thirtysomething daughter uses the word “sick” which… Read More
Dog Tweets of the Week–Two Simple Twitter Tips to Virtually Dominate Your Niche
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. Two Simple Twitter Tips to Virtually Dominate Your NicheHere are a two quick and easy tips to help you virtually dominate your industry through the power of Twitter! Guess which platform journalists… Read More
Press Release Links Can Sink You
Issue #755 Oct. 1, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Press Release Links Can Sink You Free Webinar for Authors Tonight October Story Ideas Hound Video of the Week This Week in the Hound House: he high winds on Saturday night delayed the launch of hundreds of… Read More
Boring Topics Pull Pinterest Fans
Issue #744 Aug. 24, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Boring Topics Pull Pinterest Fans Where Journalists Drop Clues New Posts at My Blog Hound Video of the Week This Weekend in the Hound House: I went to the Green Baby Packers game again last night, and… Read More
The 7 Deadly Sins of Pitching Journalists and Bloggers
If you want publicity, or you simply want a big-shot blogger to pay attention to you, you can deliver a decent pitch with a little writing talent and some research. Doing your research before you pitch will make them far more likely to cover your story, because you’ll be pitching the right people, not the ones… Read More
The huge advantage of TV publicity vs. print and how to get on TV–free training today
If you want to get into a big national magazine, you’d better be pitching your idea six months ahead of the publication date. That’s the long lead time for many magazines. But if you wake up tomorrow at 7 a.m. and discover a major story has broken overnight, and you’re the perfect expert to comment… Read More
6 easy ways to find book reviewers, editors on LinkedIn
One of the biggest changes in the world of promotion is the ease with which you can contact journalists, bloggers or writers on social media sites and see a quick response. Many of these same people would let an email pitch languish in their Inboxes forever, unanswered. That’s why LinkedIn is a fast, easy place… Read More
7 reasons the media want your helpful, how-to tips lists
Need publicity but can’t think of any newsworthy stories about your business to offer to journalists? Frustrated because the story ideas you ARE pitching seem to have fallen into a big black hole? If so, turn to the simple tips list, which should be a staple in your publicity campaign and which can get you… Read More
Dog Tweets–How to Make a Marketing Video
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. How to make a marketing video. A beginner’s guide.Ready to start creating videos? Here are 5 quick wins you can knock off your to-do list today. 5 Pinterest Analytics Tools to Improve… Read More