Issue #790 Feb. 4, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue A Press Release vs. a Pitch 109 Ways to be Irresistible Join Me on a Google Hangout Hound Video of the Week This Week in the Hound House: I’ve been battling a persistent cough for more than… Read More
pitching the media
9 ways to use these 9 PR posters
Here’s a clever example of content creation, courtesy of the folks at Prezly.com, a communications platform that helps companies communicate with the media, influencers and their communities. It’s a series of 9 PR posters for your office walls, in a printable format. You can see the titles of the nine posters on the screenshot… Read More
The pros and cons of press releases vs. pitches
You have an idea for a story that will generate free publicity for your company or nonprofit, a product or a service, or a book you’re launching. Your first temptation is to write a press release. But you know press releases are often ineffective for getting a major story. Customized pitches to specific journalists and… Read More
33 Killer Facebook Tips
Issue #805 April 1, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue 33 Killer Facebook Tips Indie Book Reviewers New Posts at My Blog Hound Video of the Week This Weekend in the Hound House: I’m still smiling from the fun visit to my dentist this week. When the… Read More
11 things authors must know about book publicity to create a best-seller
Two days ago, I shared 11 book publishing tips I learned from book shepherd Judith Briles, book distribution expert Amy Collins and social media expert Georgia McCabe, who presented with me on the recent Publishing at Sea cruise to the western Caribbean. Today, I’m sharing 11 things I taught during my own presentations.… Read More
How to Fix a Lousy Pitch
Issue #788 Jan. 28, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue How to Fix a Lousy Pitch Don’t Say You’re “Self Published” Where to See The Publicity Hound Hound Video of the Week This Week in the Hound House: It’s -13 degrees here in Wisconsin. The birds are… Read More
NPR Wants These 2 Things
Issue #805 April 1, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue NPR Wants These 2 Things Pitch Cold Weather How-to’s 15 Ways to Polish Your Copy Hound Video of the Week This Weekend in the Hound House: A few frozen water pipes, a dog that’s going stir-crazy because… Read More
Ramp Up Your Pitching Now
Issue #779 Dec. 17, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Ramp Up Your Pitching Now End-of-year Publicity Tasks What Publicity Superstars Do Hound Heart-warmer of the Week This Week in the Hound House: This is the perfect time of year to reconnect with old friends. A good… Read More
One Facebook Opt-in = $120 a Year
Issue #777 Dec. 10, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue One Facebook Opt-in = $120 a Year How Reporters Want Your Pitches Your Message vs. Your Hook Hound Video of the Week This Week in the Hound House: I was looking for crochet patterns so my sister… Read More
Collect Emails on Facebook
Issue #776 Dec. 7, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Collect Emails on Facebook How a Podcast Can Waste Time Pitching Tips from ABC, NBC, CBS Hound Video of the Week This Week in the Hound House: It’s f-f-f-f-f-freezing here in the Upper Midwest. And I’ve yet… Read More