Issue #853 Sept. 20, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue How to Follow Up Pitches More NYT Bestsellers Lists Media Kits for Indie Authors Hound Joke of the Week This Weekend in the Hound House: This time of year, my cellar should be crammed with fruits and… Read More
pitching the media
What TV production taught me about creating a message that teases viewers
By Roshanda E. Pratt In a world saturated with content, it can be overwhelming standing out in the crowd. How do you position yourself as an authority? How do you passionately communicate your product or service? Why does this even matter? It matters greatly. Believe it or not, people still want to connect to people with… Read More
Lurk on Message Boards
Issue #840 Aug. 5, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Lurk on Message Boards Free Training for Authors How to Get on Big TV Shows Hound Video of the Week This Week in the Hound House: What’s with the lousy watermelon this summer? I bought a red… Read More
5 Reasons to Follow Up Pitches
Issue #833 July 8, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue 5 Reasons to Follow Up Pitches Join the Food Fight How to Promote an Ebook Hound Video of the Week This Week in the Hound House: Still chuckling over the sign on my bank teller’s counter: “My… Read More
How to connect with TV news personalities on social media
By Roshanda E. Pratt Television personalities, producers, reporters, anchors and news managers are more accessible than previous years past. During my tenure working in television news eight years ago, the access to broadcasters was almost non-existent. I remember vividly working alongside reporters on stories. I had to field calls from viewers who wanted to chat… Read More
Become an Industry Expert
Issue #828 June 21, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Become an Industry Expert Summer Story Ideas Join Me Today on iHeartRadio Hound Video of the Week This Weekend in the Hound House: My family is coming for a visit late next week. I’m almost done purging… Read More
Tell Your Story via Someone Else
Issue #824 June 7, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Tell Your Story via Someone Else Off-topic Pitches New Posts at My Blog Hound Video of the Week This Weekend in the Hound House: Bogie and I discovered a 100-acre park near our home that almost no… Read More
How a Pittsburgh pillow company used a marathon to tell its cause marketing story
By Hollie Geitner We frequently advise clients—using a statement coined by leadership expert Simon Sinek—that “people don’t buy what you do, they buy why you do it.” It couldn’t be any truer in the case of American Textile Company. Last year, the company, headquartered in Duquesne, Pa., just outside of Pittsburgh, produced and sold… Read More
How to Get “Yes” from an Editor
Issue #822 May 31, 2014
- How to Get “Yes” from an Editor
- What’s an Editorial Calendar?
- The Best Way to Get on Radio
- Hound Video of the Week
Offer Extras When You Pitch
Issue #814 May 3, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Offer Extras When You Pitch How to Make Customers Happy What Rich Authors Know Hound Video of the Week This Weekend in the Hound House: It’s time to battle the rabbits. One pregnant mama that looks like… Read More