The Publicity Hound’s Tips of the Week
– Issue #870 Nov. 18, 2014
- Another Facebook Restriction
- Press Release or a Pitch?
- Vanity License Plates
- Hound Video of the Week
pitching the media
Want local TV publicity? 3 ways to get on reporters’ radar
By Roshanda E. Pratt Did you know the media is watching what you view online? With the increase of social media, news organizations are paying close attention to your interests, comments, shares and retweets. In the late 90s, when I worked as a TV news producer, the best way to gauge interest came by way… Read More
Still Spraying & Praying?
The biggest publicity mistake most people still make
If you’re new to publicity, I’ll bet you’re making this mistake. You’re “spraying and praying.” That’s the phrase we use to describe DIY publicity seekers who spray a pitch or a message to the winds, or to a list of 300 contacts from a big media list, and then pray someone responds. Often, there’s silence. That’s… Read More
5 Tips for Selling Books or Products on Radio
Radio can be a goldmine for you if you have a book or product to sell, you can pitch a good hook to get onto the show, and you can give the station a compelling interview. And you don’t have to appear only on big stations. Shows devoted to niche topics have loyal listeners. Here… Read More
How to Sell Books on Radio Shows
Halloween Story Idea
7 things your 2015 Publicity Plan must include –free training Oct. 15
If someone has a problem and they’re searching online for a way to solve it, but they don’t know you, have you made it easy for them to find you? Too often, people who want publicity spend the majority of their time on outreach—hunting for journalists, bloggers and others who they can pitch. They seldom… Read More