The phenomenal success of the sixth Harry Potter book leaves opportunities galore for Publicity Hounds. Here are ways to piggyback off the wave of publicity that will continue in the months ahead for “Harry Potter and the Half-Blood Prince.” —Therapists and grief counselors can be the local angle to this national story by commenting on… Read More
Pitching
Brand Your Small Business with a Gusher of Local Publicity
If you’re new to promoting yourself, go after the low-hanging fruit first. That means pitching media outlets in your own community, joining online neighborhood groups like Next Door, and getting to know local bloggers, podcasters and freelance writers. After you feel comfortable interviewing, aim a little higher and go after daily and regional newspapers… Read More
11 Audiences Can Promote You: Here’s What They Want
One of the biggest problems people make when they want publicity is treating everyone who can give it to them like a herd of cattle. Got your hands on a pretty good media list? Great. Using the same pitch for them all? If so, it’s like herding cattle into the barn, feeding them all from… Read More
Publicity and PR Tools Half Off Until Midnight Tonight
You love sniffing out deals, don’t you? Here’s one that will make your tail wag. Today only, go to The Publicity Hound Store, choose any product–ebook, special report, video–and use the coupon code TREAT at checkout to slash the price in half. Call it what you want: –50 percent off –2-for-the-price-of-1 –Or a Cyber Monday… Read More
Pitching tips Thursday on how to get on Rachael Ray, Live with Kelly, Wendy Williams Show
Here’s a short list of unsolicited junk that publicity-seekers send to TV shows where they want to appear as guests: Guess where most of this stuff ends up? In the trash bin. Why Producers Don’t Want This Junk Producers are too busy to wade through mountains of materials. So the publicity seekers… Read More
Write More Than One Bio
Issue #821 May 27, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Write More Than One Bio The Typo Police Wanted: Guest Bloggers Hound Video of the Week This Week in the Hound House: I’m nursing only one wound from the weekend in the garden. I bought an 18-inch… Read More
53+ Sources for Free Images
Issue #818 May 17, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue 53+ Sources for Free Images The Cool Kids Play on Google+ Online Media Kits for Books Hound Photos of the Week This Weekend in the Hound House: When I left the house at 7:30 last night to… Read More
When Good Publicity Backfires
Issue #817 May 13, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue When Good Publicity Backfires Avoid These 9 Writing Mistakes Online Media Kits for Books Hound Video of the Week This Week in the Hound House: In addition to doing battle with the rabbits, I’m waging a one-woman… Read More
Pitch at Media Websites
Issue #816 May 10, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Pitch at Media Websites Your Name on a Hollywood Star Authors, Save the Date Hound Video of the Week This Weekend in the Hound House: My friend, the retired vet, says it’s OK with her if I… Read More
Your YouTube Channel Ruined
Issue #726 June 18, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Your YouTube Channel Ruined Danger: Guest Blog Post Links Lots of Help for My Slogan Hound Video of the Week This Week in the Hound House: If you visit Milwaukee, don’t miss Maria’s Pizza, one of my… Read More