Nonprofits

Piggyback off Media Charities

I never guarantee you’ll get publicity by following my tips. But this tip falls into the category of an “almost guarantee.” While watching the local FOX TV news recently, I saw a short news item about a group of first-graders at a Milwaukee elementary school. They were shown singing a song to the tune of… Read More

Stop passing checks and passing it off as news

Publicity Hound Marilynn Mobley of Atlanta, Georgia writes with this comment about my advice two weeks ago to stop staging boring check-passing photos: “AMEN to your advice about how dreadful ‘passing the check’ photos are. I thought you might be interested to know that they can actually be dangerous as well. “Recently, I picked up… Read More

Buckle Up Florida campaign gets ideas galore

Jennifer Marko of Tampa, Florida wantes to know how to promote the “Buckle Up Florida” campaign designed to encourage people to use their seatbelts. Here are a few ideas. From Dan Limbach of Oak Park, Illinois: Give an unusual twist to the concept of the “cutest baby” photo contest. Ask people to submit the most… Read More

Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.