Talk about a great publicity opportunity for authors and publishers! The new Colorado Authors Hall of Fame honors the legacy of authors with any connection to Colorado. Nominations are open until Wednesday, May 15, for authors: Who were born in Colorado Lived in Colorado Came or come to Colorado as a muse and backdrop to… Read More
Nonprofits
Library ties employees’ weight loss to wellness event
Here’s an idea for companies, nonprofits, government agencies and organizations whose employees are celebrating significant milestones such as finishing a marathon, stopping smoking or losing weight. Plan a special event around the celebration, invite the community, offer a fund-raising component to help a local charity, and promote it like crazy online and offline. That’s what… Read More
Looking for San Francisco biz or nonprofit to host me March 8-9
Want to attend a half-day publicity and social media workshop in San Francisco at a reduced rate? Host me either on Thursday, March 8, or Friday, March 9. I need a room big enough to hold about 30 people for a public workshop. It doesn’t have to be a hotel. Corporate conference rooms or university… Read More
Inventory clearance on CDs, transcripts, booklets
Information products can become out of date so quickly, particularly those dealing with social media sites or any type of technology. For that reason, I’m cleaning out my massive inventory and practically giving away more than 20 titles. CD and transcripts, regularly $39.95, are only $5 each, plus shipping. Tips booklets on employee recruitment and retention, regularly… Read More
Publicity dilemma? Let Publicity Hound readers help—for free
Struggling to find a good story idea to pitch to the business reporter at your daily newspaper? Wondering how to use your Facebook Fan page to promote your product or service? Trying to catch the attention of the editors at Oprah’s magazine? Help is on the way. Actually, it’s called “Help This Hound,” and it’s one… Read More
Add comic strips to your PR campaign & pitch the artists
Every year since 2001, Rebecca Morgan and her cadre of volunteers have been going into the Willow Glen neighborhood in San Jose, Calif., just before Halloween and encouraging readers to give 6,500 of their “gently read” books to children in place of trick-or-treat candy. “Books feed children’s minds, while candy only feeds their cavities,” says… Read More
Book on PR/social media perfect for wanna-be publicists
Occasionally, I’ll get a call from somebody who thinks it might be “fun and interesting” to be in the world of PR, or a publicist. But they don’t want to go back to college and spend more than $50,000 on a degree in PR or communications. So they ask me what the best way is to break into… Read More
‘Feeding Pets of the Homeless’ needs publicity ideas
Genevieve Frederick of Carson City, Nevada writes: “I am the executive director of Feeding Pets of the Homeless, an organization that helps to feed pets of the homeless and disadvantaged in cities across the country. “We enroll members who collect pet food and partner with a food bank that distributes the pet food to those… Read More
How to promote a horticulture degree
Elaine Grassbaugh of Columbus, Ohio writes: “Agriculture colleges across the U.S. are experiencing low enrollment rates, especially in the area of horticulture. This is mainly due to the cost of a 4- or 5-year bachelor’s degree. Also, many two-year community colleges now offer this major. “How can a department in a major land grant university… Read More
Melbourne Wildlife Sanctuary needs publicity, marketing tips
Leanne Fielder of Melbourne, Australia writes: “I work for the Melbourne Wildlife Sanctuary at La Trobe University in Melbourne, Australia. For over 35 years, volunteers and a skeleton staff have transformed 71 acres of degraded land into a rich and diverse area full of rare and unique flora and fauna that have not been seen in… Read More