By Linda Rastelli If you’re a small to mid-sized business or nonprofit with very limited resources, how can you get better publicity and the approval of your customers or donors? Build a relationship that has mutual value. Today cause marketing isn’t just sponsorship. It can truly be a partnership. Beyond Expectations, a Trenton, N.J.-based nonprofit, struggles… Read More
Nonprofit Sponsors
How to partner with corporate, nonprofit sponsors
You don’t have to be Danica Patrick or Mars/Venus author John Gray to attract corporate sponsors. Hundreds of authors, speakers and experts who already have the talent to serve a specific niche—and are far less famous—are teaming up with major corporate and nonprofit sponsors to deliver a message that resonates with a much bigger audience.… Read More
‘Celebrity doodles’ help raise money for Cystic Fibrosis
When Becky Gomes of Pittsburgh attended the ArtiGras festival in Jupiter, Fla., several years ago, she saw colorful doodles, drawn by well-known celebrities, that were being auctioned off. “That is just brilliant!” she thought. “Why don’t I do that for Cystic Fibrosis?” Becky is on the Board of Directors for the nonprofit and got… Read More