You volunteer to do PR for your church, and the job includes generating publicity for–groan–the annual spaghetti supper. A morning drive-time radio show in your community would be the perfect place to promote the event. It’s a fun show and everybody listens to it because the deejay is a real character. But what can you… Read More
Non-profit Marketing
How to promote classes for nonprofits
Sally Kirby Hartman of the Norfolk Foundation in Norfolk, Virginia wants ideas on how to publicize the Academy for Nonprofit Excellence, which offers monthly two-day training sessions for area nonprofit staff and board members. Topics will vary each month and range from strategic planning to marketing, accounting and fundraising. From Lois Carter Fay of Massanutten,… Read More
Who’s your daddy?
I confess to watching most of “Who’s Your Daddy?”, Fox’s maudlin melodrama in which a blonde babe tries to pick her biological father out of a line-up of seven men and pocket $100,000. She guessed correctly, of course. Adoptive parents and others, including the National Council for Adoption, pleaded with Fox’s 182 affiliates not to… Read More
Unitarian Church should target its marketing message
Bernadine Whedon Smith of Philadelphia, Pennsylvania, does volunteer PR for her Episcopal church and wants to know how to measure the effectiveness of a 2 by 3 ad in local newspapers. She also needs creative ideas on how to promote the church and its new, young, dynamic minister. From Lois Carter Fay of Marketingwomen.com and… Read More