Teri Arnold of Chesapeake, Virginia writes: “I work for a small local non-profit organization that helps people with severe developmental disabilities find employment. Our clients are people who most other people think either belong in institutions or in day programs where they literally do nothing all day long. “With us, they earn a paycheck, gain… Read More
Non-profit Marketing
How to promote a college’s music industry degree
I am the first-year teaching assistant in the University of Miami’s Music Business and Entertainment Industries Program department, and one of my major responsibilities is to promote the program. Our goal is to be recognized as an important preparatory program for aspiring industry professionals by both the music industry community and the greater community. Miami’s MBEI… Read More
Church marketing blog worth a visit
One of the last words I’d expect to see in the title of a blog about church marketing is “suck.” If you need to know anything about how to market your church, visit the Church Marketing Sucks blog anyway, and get over your squeamishness. This fun, content-rich blog is packed with everything you need to know about… Read More
Need publicity for a charity? Former WSJ reporter offers tips
If your charitable organization or nonprofit needs publicity, stop trying to convince the media how “newsworthy” you are. Instead, give media outlets what they want. That’s great advice, and it comes from Dean Rotbart, a former Wall Street Journal reporter who is host and executive producer of Newsroom Confidential, the one-hour live radio program from KRLA… Read More
I Keep Safe Coalition needs publicity tips
Carolyn Cox of Virginia Beach, Virginia asks: “Optimist International, one of the Big 4 of community services groups, focuses their volunteer efforts on ‘Bringing Out the Best in Kids. Right Here. Right Now.’ “We recently joined the I Keep Safe Coalition in order to help keep kids safe on the Internet. Our first effort is… Read More
How to promote a new charity that accepts and distributes donated items
Publicity Hound Leah Ingram writes: “Wouldn’t it be great if there was a website that acted as a clearinghouse of information for anyone who wanted to donate anything of value to any group that would gladly accept their donations? Thus my new website/philanthropic venture WheretoDonate.org was born. “If I sent a press release to my… Read More
How to Promote Community Meeting Rooms
Publicity Hound John Faisandier of Karori in New Zealand writes: “I would love a few tips to help with a small business I have. We have two training rooms for hire by corporate and community groups in central Wellington. Mostly we want to increase our business for Monday-to-Friday hire, but also weekend hire. “The rooms… Read More
Don’t take boring check-passing photos
A Publicity Hound who just started reading this newsletter emailed me last week, asking if I have any clever suggestions for an interesting check-passing photo. Sorry, I said. There is no such thing. Every check-passing photo looks alike. Two people stand shoulder-to-shoulder, each clutching one end of a check and staring into the camera with… Read More
Hounds offer ideas to promote volunteer fire department
Ten Publicity Hounds have lots of ideas for Brien Farley of Genesee, Wisconsin who wants to promote the Wales Genesee Volunteer Fire Department. The department is raising money to build a new station. From Karen Fiala of Gold Cost, Australia: I was in the local shopping mall last week when I was approached by a… Read More
Hot ideas will help promote Cold War museum
Publicity Hounds come out of their bunkers to help Marion Grobb Finkelstein of Ottawa, Ontario, Canada. Marion asked for ideas on how to promote a local museum called the “Diefenbunker.” It’s an underground facility built during the Cold War and located about 30 minutes from downtown. From Florence Rabusseau of London, England: Revamp the image… Read More