If you aren’t using surveys in your business, you’re missing a chance to read your customers’ minds. Surveys will let you outsmart your competitors, generate publicity that pulls traffic to your website and blog, and know immediately which products and services your market wants, how people want them delivered, and how much they’re willing to pay. Yesterday’s… Read More
Non-profit Marketing
Need a clever tagline? Learn from nonprofits Taggies contest
Taglines, those pithy one-liners that follow the name of an organization, can let people know within two seconds what your organization does and how it helps them. Yet too many companies don’t have a tagline because they can’t think of something clever. If that’s you, Nancy Schwartz’s 2010 Tagline Contest for Nonprofits will inspire you.… Read More
Nonprofit needs ideas for marketing training programs
Deborah Avens of Temple Hills, MD writes: Virtuous Enterprises, Inc. is a nonprofit devoted to transforming lives of underserved women and girls in the Washington, D.C. area through training and development. Our programs include training in computer science, engineering and computer information systems; a 16-week program for women who want to become entrepreneurs; and a… Read More
Pittsburgh nonprofit needs help getting onto local TV
John and Bobbi Robinson of Vanderbilt, PA write: “Unity, a Journey of Hope, is our nonprofit that grants wishes to adults with a life-limiting illness. “We take them to concerts and sporting events, introduce them to people they want to meet, send them on vacation with a friend or family member, or send them on… Read More
How can nonprofits get free PR help? Ideas?
Vicki Young of Dallas, Texas writes: “What’s the best way for a very worthy nonprofit agency to get free help with their PR campaign? “I’ve been doing PR work for Captain Hope’s Kids as a nonprofit client for years, but I have to step down. It’s a great organization in Dallas, Texas, that’s dedicated to meeting the critical needs… Read More
Nonprofit marketing: Contest offers ideas for creative taglines
Last year, nonprofit marketing expert Nancy Schwartz produced the largest collection of nonprofit taglines ever assembled as part of the GettingAttention.org Nonprofit Tagline Award Program. Her survey showed that most nonprofits either don’t have a tagline or have a tagline that performs poorly. “That’s a critical marketing and communication problem we’re trying to help solve, because a good… Read More
Business teaches green living, needs Earth Day angles
Colleen Schmid of Heathrow, Fla. Writes: “I’ve recently started a new business teaching families how to start going green in their homes. I go through their homes and, room by room, show them what things they can be doing to save on power and water bills as well as removing toxins. I will also begin… Read More
Free ebook can help you promote your business or nonprofit
Susan Payton of Egg Marketing & Public Relations interviewed me this week on how Publicity Hounds can use free ebooks to promote a product, service, cause or issue. I told her about the success I’ve had with the free ebook I give away to my readers every Christmas. It’s called “The Best of the Publicity Hound’s… Read More
Ideas needed for promoting Michigan nature park
Walt Shiel of Lake Linden, Michigan writes: “Our publishing company has just started working with a local nonprofit foundation that operates an outstanding nature park with miles of beautiful trails and three miles of waterfront land—all of which will soon be connected to the local university’s cross-country ski trails. “We are casting about for ideas… Read More
Help promote ‘donations instead of gifts’ campaign
Harry Hoover of Charlotte, North Carolina writes: “I’d like to tap into the collective brains of Publicity Hounds. Since 2002, I have promoted a project each holiday season called Holiday For Charity. It encourages people to ask for charitable donations in their name in lieu of gifts. I’ve gotten solid local coverage of this program,… Read More