Don Luepnitz of Norwalk, CA, writes: “I am with the Norwalk, CA, Moose Lodge, and we can sure use some help getting the word out and trying to get new people to come down and or join. “We offer dinners, breakfast, bingo, darts, full bar, kids room, and have fundraisers for ourselves and other charites.… Read More
Non-profit Marketing
Churches, claim your free social media platform
Looking for a social media site where members of your church can recruit volunteers, share prayers on the Prayer Wall, and announce the next Friday fish fry? Compete to win one of 28 remaining slots offered by The TableProject and your church can have its own platform immediately. How to Enter First, host a get-together like a potluck… Read More
7 ways to use surveys for publicity, PR, business-building
If you aren’t using surveys in your business, you’re missing a chance to read your customers’ minds. Surveys will let you outsmart your competitors, generate publicity that pulls traffic to your website and blog, and know immediately which products and services your market wants, how people want them delivered, and how much they’re willing to pay. Yesterday’s… Read More
Need a clever tagline? Learn from nonprofits Taggies contest
Taglines, those pithy one-liners that follow the name of an organization, can let people know within two seconds what your organization does and how it helps them. Yet too many companies don’t have a tagline because they can’t think of something clever. If that’s you, Nancy Schwartz’s 2010 Tagline Contest for Nonprofits will inspire you.… Read More
Nonprofit needs ideas for marketing training programs
Deborah Avens of Temple Hills, MD writes: Virtuous Enterprises, Inc. is a nonprofit devoted to transforming lives of underserved women and girls in the Washington, D.C. area through training and development. Our programs include training in computer science, engineering and computer information systems; a 16-week program for women who want to become entrepreneurs; and a… Read More
Pittsburgh nonprofit needs help getting onto local TV
John and Bobbi Robinson of Vanderbilt, PA write: “Unity, a Journey of Hope, is our nonprofit that grants wishes to adults with a life-limiting illness. “We take them to concerts and sporting events, introduce them to people they want to meet, send them on vacation with a friend or family member, or send them on… Read More
How can nonprofits get free PR help? Ideas?
Vicki Young of Dallas, Texas writes: “What’s the best way for a very worthy nonprofit agency to get free help with their PR campaign? “I’ve been doing PR work for Captain Hope’s Kids as a nonprofit client for years, but I have to step down. It’s a great organization in Dallas, Texas, that’s dedicated to meeting the critical needs… Read More
Nonprofit marketing: Contest offers ideas for creative taglines
Last year, nonprofit marketing expert Nancy Schwartz produced the largest collection of nonprofit taglines ever assembled as part of the GettingAttention.org Nonprofit Tagline Award Program. Her survey showed that most nonprofits either don’t have a tagline or have a tagline that performs poorly. “That’s a critical marketing and communication problem we’re trying to help solve, because a good… Read More
Business teaches green living, needs Earth Day angles
Colleen Schmid of Heathrow, Fla. Writes: “I’ve recently started a new business teaching families how to start going green in their homes. I go through their homes and, room by room, show them what things they can be doing to save on power and water bills as well as removing toxins. I will also begin… Read More
Free ebook can help you promote your business or nonprofit
Susan Payton of Egg Marketing & Public Relations interviewed me this week on how Publicity Hounds can use free ebooks to promote a product, service, cause or issue. I told her about the success I’ve had with the free ebook I give away to my readers every Christmas. It’s called “The Best of the Publicity Hound’s… Read More