Non-profit Marketing

‘Celebrity doodles’ help raise money for Cystic Fibrosis

When Becky Gomes of Pittsburgh attended the ArtiGras festival in Jupiter, Fla., several years ago, she saw colorful doodles, drawn by well-known celebrities, that were being auctioned off. “That is just brilliant!” she thought. “Why don’t I do that for Cystic Fibrosis?” Becky is on the Board of Directors for the nonprofit and got… Read More

Library ties employees’ weight loss to wellness event

Here’s an idea for companies, nonprofits, government agencies and organizations whose employees are celebrating significant milestones such as finishing a marathon, stopping smoking or losing weight. Plan a special event around the celebration, invite the community, offer a fund-raising component to help a local charity, and promote it like crazy online and offline. That’s what… Read More

Pin-ups for Vets nonprofit needs publicity ideas

Gina Elise of Redlands, Calif., writes this week’s Help This Hound question: “I am the Founder of Pin-ups for Vets, an award-winning non-profit organization that supports hospitalized veterans and deployed service members. “We produce World War II-style pin-up calendars that raise money for hospitalized veterans. We use the money to buy rehabilitation equipment to help… Read More

How to piggyback PR onto top consumer trends for 2012

Every December, Trendwatching.com publishes an annual list of a dozen crucial trends for the following year. If you’re looking for a hook to hang a story onto, so you can pitch it to the media and bloggers, there are lots of opportunities. Here’s the list of 12 Crucial Trends for 2012 (there are actually 13): You won’t be able to… Read More

Wanted: PR ideas for car raffle, training for teen car racers

This week’s Help this Hound question is from Barbara Roy, a communications specialist in Oakland City, IN: “I need ideas on how to promote an upcoming charity car raffle in 2012 through the Mad Mac Foundation, a group that sponsors educational programs for at-risk youth. “Proceeds from the raffle will be used to get teenagers, who illegally race their cars… Read More

Nonprofit Marketing Tip: Explain all 9 ways people can donate

Does your nonprofit tell visitors at your website all the ways they can donate? During the webinar I hosted yesterday on nonprofit marketing, PR and publicity with nonprofit marketing expert Sandy Rees, one of the participants asked if she should include a “Donate” button on every page of her agency’s website. Uh, of course, we… Read More

5 website gems for nonprofit PR, fundraising & marketing

Nonprofit marketing expert Sandy Rees Nonprofits looking for the perfect angle for a publicity or fund-raising campaign might be tempted to use the “woe is us in this bad economy” hook. Don’t, says Sandy Rees, nonprofit marketing expert. Not only is it depressing, it doesn’t set your nonprofit apart from all the others that are grousing. If… Read More

Moose Lodge in Norwalk, CA, needs marketing ideas

Don Luepnitz of Norwalk, CA, writes: “I am with the Norwalk, CA, Moose Lodge, and we can sure use some help getting the word out and trying to get new people to come down and or join. “We offer dinners, breakfast, bingo, darts, full bar, kids room, and have fundraisers for ourselves and other charites.… Read More