Too often, authors come to me only several weeks before they want to launch their books, asking me to help them create a publicity campaign. One of the first questions I ask is, “Who’s the target market for your book?” Nonfiction authors have a pretty good idea. They rattle off the demographics and likes and dislikes… Read More
Nonfiction
Author Training Aug. 13: Write a Mega-profitable Book Fast
One of the major frustrations of authors is the near impossibility of making money from their books. They mistakenly think a book is a revenue stream. For most of them, a book is a money pit. By time they pay for a cover designer, interior designer, editing, proofreading, printing and a distributor, they’ve spent all… Read More
Before Titling Your Book, Clear Your Head of 4 Misconceptions about Book Titles
By Marcia Yudkin Whether someone is browsing for something to read online or in a bricks-and-mortar bookstore, they usually notice three things about a book: the cover design, the title and the description of the book. Clearly all three are vital marketing tools. When it comes to the book title, I have run across a… Read More