Niche Market

How to promote hobby railroads

Susan Robinson of Red Bluff, California writes: “We publish two hobby railroad magazines in a niche market. We reach people who either own commercial scale railroads (those large enough to ride in) or who own or are building their own private railways. Many people remember these trains from when they were children at amusement parks,… Read More

17 new trade publications

Add these 17 trade magazines to your media database, then send your photos, news releases and new product announcements. But first, study the magazines carefully so you know whether your idea is a good fit. You can sign up for a complimentary subscription to any of these titles . Engineering –III-Vs Review Finance –Accounting Technology… Read More

No shortage of publicity ideas for dog massage practice

If your audience is very niched, how do you promote your business? Lorine Hoffer of Park City, Utah gets tips galore from 15 Publicity Hounds on how to promote her dog massage practice. From Victor De’Prey of Yachats, Oregon: “Park City sounds like a place where there should be a dog-friendly park. If there is… Read More

Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.