Newsjacking

Newsjacking: A tempting bone for the media, even when you have no news

By Roshanda E. Pratt There is always a story to be told. The key is to know how to tell the story in a way to draw the media into calling and chasing you down. As a former television news producer for 10 years, my main responsibility was to gather and communicate stories in bite-sized… Read More

Newsjack “Fat Letters”

Issue Issue #748 Sept. 7, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Newsjack “Fat Letters” Did You Take My Podcast Survey? New Posts at My Blog Hound Video of the Week This Weekend in the Hound House: Perfect weather on tap for a blues concert today, and an… Read More

Publicity op: Comment on schools sending ‘fat letters’

This is Tip #28 in a series of ”50 Tips for Free Publicity” which I’m pinning on Pinterest. Follow me there, and if you like my tips, comment and repin. * * * Here’s a chance for parents, nutritionists, pediatricians, eating disorders experts and educators to generate publicity by jumping into the… Read More

Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.