The Publicity Hound’s Tips of the Week
– Issue #1025 May 31, 2016
- Newsjack the Dead Gorilla
- How Author Blogs Sell Books
- Elements of a Memorable Story
- Hound Video of the Week
Newsjacking
27 Places to Promote Your Expertise
Dems Like Weed, GOPs Like Guns
10 Magic Phrases the Media Love
Newsjack “Star Wars”
Email: The Sales & Publicity Tool Most Authors Aren’t Using
Nine out of 10 authors I work with aren’t collecting email addresses at their websites, mailing regularly and selling more books as a result. That breaks my heart. 🙁 Email marketing is the Number One strategy to sell more books. Period. Even for fiction authors. It takes time. It takes patience to learn the technology. And… Read More
Fiction, Nonfiction Authors: Newsjack Mattel’s Black Barbie Story for Book Publicity
Fiction authors have the toughest job when it comes to generating publicity for their books. Too often, they can’t recognize all the opportunities that breaking news stories are dumping right into their laps. Here’s one. Smart authors who write fiction as well as nonfiction will pounce on it. This is known as newsjacking.… Read More
Newsjack Gas Prices
Want local TV publicity? 3 ways to get on reporters’ radar
By Roshanda E. Pratt Did you know the media is watching what you view online? With the increase of social media, news organizations are paying close attention to your interests, comments, shares and retweets. In the late 90s, when I worked as a TV news producer, the best way to gauge interest came by way… Read More
Newsjacking: A TV Producer’s Dream
Issue #804 March 29, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Newsjacking: A TV Producer’s Dream Help Me Choose a Slogan Authors, See You in Denver Hound Video of the Week This Week in the Hound House: My health insurance company gives points for doing healthy things like… Read More