The Publicity Hound’s Tips of the Week
– Issue #1330 Oct. 15, 2019
- Newsjack “The Joker”
- Brilliant Marketing Video
- Don’t be Scammed by Book Awards
- Hound Video of the Week
Everybody’s buzzing about the Jeff Bezos divorce which could become the most expensive in history. That means it’s a perfect opportunity to piggyback onto it and offer your expert commentary, background and story idea on some aspect of this bombshell. This is known as newsjacking, a term coined by PR expert David Meerman Scott. As… Read More
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