It’s only June, and smart Publicity Hounds should be pitching– right now–the many consumer magazines, wire services and other media that will be featuring holiday gift guides or special holiday features. Many national magazines, for example, work six months in advance. That means that while you’re reading this, editors are sifting through their files looking… Read More
News & Events
Want your own radio show? Discover how Wednesday
I’ve been a guest on I don’t know whow many Internet radio shows the last year or two. And I’m always amazed at the number of people who email me weeks and even months after the show has been archived. “I just heard the radio show you did with…and I’m writing to tell you I… Read More
Going green? Let everyone know
If your company is switching from paper to ceramic coffee cups, from paper to cloth napkins in the cafeteria, recycling almost everything, or doing anything else in the category of “going green,” be sure to spread the word. Journalists, in particular, love to jump on almost any story about saving the environment. You can pitch to business… Read More
Special event publicity: Try for a Guinness World Record
If you’re planning a special event, generate publicity by staging a fun publicity stunt, and try to get into the Guinness Book of World Records. Philadelphia is really turning up the heat for its annual Fiesta on the Parkway, part of the Sunoco Welcome America! Independence Day festivities on July 3. They will assemble thousands of salsa… Read More
BBB Torch Awards great for credibility, publicity
I joined the Better Business Bureau last year because using its logo on my homepage really adds to my website’s credibility. So I was stunned to learn recently that the Wisconsin BBB has to practically beg people to apply for its annual Torch Awards for business ethics and integrity. I’m applying for the award this year, so I… Read More
Ribbon-cutting event? You can do better than that
I know you’ve seen photos just like this one hundreds of times. It’s called a ribbon-cutting event, complete with the giant cardbaord scissors, and it’s one of the most-photographed, most boring ways to try to generate publicity. Equally repugnant are those giant cardboard checks that somebody “presents” to someone else, usually when a company or a group… Read More
YachtBuddy.com wants news about sailing events
Do you have news about sailing events, boat shows, yacht launches or speedboat trials? If so, YachtBuddy.com, based in Antigua, wants it, as well as yacht brokerage news. “We would like yacht and marine product reviews and articles too. If it would fit in a yacht magazine it would be suitable. Photos are encouraged.” Go… Read More
RedEye, free Chicago tabloid, to publish on Saturday
RedEye, the free tabloid published by the Chicago Tribune, will start publishing a weekend edition, delivered for free, each Saturday. The newspaper is one of the many free tabloids that have sprung up in major cities throughout the U.S. to capture advertising and readership in the 18-to-34 age bracket, a group in which readership has been eroding. The… Read More
Publicity tip: Green dogs on St. Patrick’s Day
I just received TV reporter Jeff Crilley’s excellent email newsletter which you can subscribe to here, and I wanted to share his terrific tip on one way to generate publicity as St. Patrick’s Day nears. You don’t have to have an Irish pub to tie into this holiday. A few years ago, Kim Morris from Pappy’s Pet… Read More
Gift Guide Show June 13 in New York City
If you sell consumer products in one of seven areas, you can meet journalists who want to know about your products by attending the Holiday Gift Guide Show June 13 at the Marriott Marquis in New York City. It’s sponsored by Stark & Associates. The show will feature 50 non-competing exhibitors in the health, home,… Read More