News & Events

Help me with a creative wager for the Super Bowl

Pittsburgh PR guy Chris Martin, who follows me on Twitter, says he wants to do some friendly wagering before Sunday’s Super Bowl. He’s from Pittsburgh, and a Steelers fan and manages Martin Public Relations. I’m a Proud Cheesehead, as my Twitter profile states. We’re both in the PR industry. We tossed around a few ideas,… Read More

Writing expert needs ideas for marketing online classes

This week’s “Help This Hound” question is from McKenna Donovan of Asheville, N.C.: “I’m the founder and executive director of To Write Well, which offers a wide variety of writing courses online. “Typically, the market includes professionals (journalists, lawyers, corporate communications officers), who need to improve their voice and style; and hobbyists, who are seeking higher… Read More

7 things that can kill your event before it begins

Whether you’re sponsoring a live or virtual event, make sure you’ve covered the bases long before the big day arrives or you’ll be facing poor attendance, empty seats and a boss who’ll want a good explanation. Here are seven problems that can kill your event, despite a more-than-adequate budget and a group of enthusiastic volunteers.… Read More

Make event promotion/PR easy: 27 questions spark ideas

When you’re brainstorming ideas to promote your next special event, use this shortcut: My list of 27 questions designed to get you thinking creatively about how to generate publicity. The answers will help you identify juicy angles, compelling pitches and other content the media and bloggers will want to know about. I’ll share several dozen more… Read More

50+ (almost all free) websites to promote events

When it’s time to promote a live or special event, do you rely on the same old websites to spread the word? Posting on Craigslist, Facebook and LinkedIn is a no-brainer. But if you aren’t doing much more than that, you could be missing the smaller niche websites where you can target your ideal attendees… Read More

21 ways to promote your webinars and teleseminars

If you’re new to hosting webinars, the team at SocialBrite.org has a very helpful summary of 10 steps for planning a successful webinar. It includes nine ways to promote your webinar. I took their list and added to it. Most of these ideas will also work when promoting teleseminars. Here’s their list of suggestions on… Read More

N.Y. ‘dress better’ workshops for women need publicity ideas

Cathy Berger of Roslyn, New York, writes: I keep having to cancel events because I don’t have enough paid registrations. I have a live, hands-on “dress better” fashion company full of classes. Most are $36 for 90 minutes of instruction, and attendees can take individual courses whenever they are held, but they must be physically… Read More

Oprah looks for the next big TV star—Is it you?

If you’ve always dreamed of having your own TV show because you just KNOW it would be a lot better than all the other junk on the tube, this is your chance. Oprah Winfrey and her new network, OWN TV, are looking for the next big TV star. Not surprisingly, that certain someone must have… Read More