If you aren’t blogging yet, or even if you are and want pointers on how to make your blog even better, you’ll learn lots by studying “The Top 10 Blogs of 2005” as chosen by readers of Marketing Sherpa, the nifty ezine about marketing. When you’re done, check out Don Crowther’s excellent ebook Blogging for… Read More
News & Events
So much for PR awards
At the end of the dot-com era, the Orlando Business Journal asked PR guy Richard Laermer what he thought of WordWise, a local firm that had hired a person full-time to get them a horde of industry awards. Laermer says WordWise did no advertising but “this hardly-shy communications agency pursued a different strategy: it won… Read More
Tips booklet on how to recruit employees
When Publicity Hounds ask me about the best media hit I’ve ever received, they expect to hear about a feature story in the Wall Street Journal or a cover story on the front of a PR-industry publication. No way. I tell them about something far more profitable. It was a little 3-line item that appeared… Read More
Why newspapers are ailing
Publicity Hounds need to stay abreast of emerging media trends. For example, the proliferation of blogs, online discussion rooms and other Internet sources of news have made newspapers less relevant than ever. This excellent article in The Washington Post explains more reasons why. You’ll have to register at their website to gain access. The article… Read More
Zvents
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Send products to celebrities
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Miley Cyrus
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Contact any celebrity
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CD high school musicals
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10 Dirtiest Hotels
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