When I worked as a restaurant reviewer back in the 1980s, I paid just as much attention to the quality of the restrooms as I did to what was on my plate. I mentioned things like filthy floors, overflowing wastebaskets, empty soap dispensers—and worse. Most other reviewers do, too. An article titled “The Hidden Costs of An… Read More
News & Events
‘Sicko’ leads to Michael Moore health challenge
Personal trainers Jim Labadie and Ryan Lee of North Palm Beach, Florida knew the release of Michael Moore’s new movie “Sicko,” which castigates health care in the United States, was the perfect chance to use two strategies I advocate: 1. Don’t be afraid to become embroiled in a controversy. 2. Piggyback off celebrities and current movies. With help from Tampa… Read More
Colorado Authors Hall of Fame Nominations Close May 15
Talk about a great publicity opportunity for authors and publishers! The new Colorado Authors Hall of Fame honors the legacy of authors with any connection to Colorado. Nominations are open until Wednesday, May 15, for authors: Who were born in Colorado Lived in Colorado Came or come to Colorado as a muse and backdrop to… Read More
80 percent off on my older CDs—DIY publicity tips galore
I’m clearing my inventory of older CD titles, and this is your chance to grab as many as you wish at 80 percent off the original price. In most cases, a small percentage of the information is out of date. But all products are chock full of tips, resources, tricks and tools that do-it-yourself Publicity… Read More
Looking for San Francisco biz or nonprofit to host me March 8-9
Want to attend a half-day publicity and social media workshop in San Francisco at a reduced rate? Host me either on Thursday, March 8, or Friday, March 9. I need a room big enough to hold about 30 people for a public workshop. It doesn’t have to be a hotel. Corporate conference rooms or university… Read More
Piggyback PR onto Baldwin & celebrities behaving badly
Another case of a celebrity behaving badly, and another opportunity for Publicity Hounds in a variety occupations to generate some PR by tying into this story. This time, it’s Alec Baldwin who was kicked off an American Airlines plane on Tuesday for refusing to stop playing Zynga’s Words With Friends on his phone. The plane… Read More
Wanted: PR ideas for car raffle, training for teen car racers
This week’s Help this Hound question is from Barbara Roy, a communications specialist in Oakland City, IN: “I need ideas on how to promote an upcoming charity car raffle in 2012 through the Mad Mac Foundation, a group that sponsors educational programs for at-risk youth. “Proceeds from the raffle will be used to get teenagers, who illegally race their cars… Read More
Artists need publicity ideas for water tank mural
Publicity Hound Kate Farrall of San Diego, CA, writes: “I need to get national/international publicity for my two muralist clients who are completing a five-story public art installation this November for the City of Davis, just outside of Sacramento. They have transformed a water tank into 360-degree kinetic art installation. You can see a short… Read More
Inventory clearance on CDs, transcripts, booklets
Information products can become out of date so quickly, particularly those dealing with social media sites or any type of technology. For that reason, I’m cleaning out my massive inventory and practically giving away more than 20 titles. CD and transcripts, regularly $39.95, are only $5 each, plus shipping. Tips booklets on employee recruitment and retention, regularly… Read More
15 ways to publicize a major publicity hit
The next time you generate publicity in a major newspaper or magazine, or at a blog, or you get onto a TV or radio show, don’t stop there. You also need to publicize your publicity. That’s what Michelle Tennant of Wasabi Publicity is doing, after landing her client, Landmark Education, in an article headlined Friendly Fight:… Read More