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Publicity Hound Archives

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Colorado Authors Hall of Fame Nominations Close May 15

Talk about a great publicity opportunity for authors and publishers! The new Colorado Authors Hall of Fame honors the legacy of authors with any connection to  Colorado. Nominations are open until Wednesday, May 15, for authors: Who were born in Colorado Lived in Colorado Came or come to Colorado as a muse and backdrop to… Read More

200+ want JV partnerships for new social media product

By Joan Stewart We knew that one of the biggest problems facing businesses was learning how to do social media. But we never realized HOW big until this week. More than 200 people are interested in joint venture partnerships to promote our new product, “Social Media Rx: Your 20-Minute Prescription for Cutting Through the Clutter, Chatter and… Read More

Offer 30-second spots featuring ‘how to’ tips for local radio

If you’re trying to get onto local radio stations, but you don’t have money to spend on advertising, offer the station free recorded 30-second  spots filled with valuable how-to information their listeners will enjoy. Tie it into a month of the year that’s related to your topic, and you just might generate some valuable free exposure… Read More

Top 10 ways to get free publicity from the Tiger Woods mess

Piggybacking onto hot celebrity gossip ranks right up there as one of the best ways to generate free publicity for your product, service, cause or issue. But hurry. This story may be old news by the end of the week. Here are the Top 10 ways to create free publicity for yourself by participating in the… Read More

Speakers, publicize your speaking engagements these 9 ways

If you do free or paid speaking engagements, there are opportunities galore to get in front of audiences that need to hear whay you have to say. But some Publicity Hounds don’t quite know where to begin. In Friday’s issue of the SpeakerNet News ezine, Michael Schatzki said he wants to give a new hour-long speech he has created… Read More

Author explains how to apologize, after outbursts by celebs

In this week’s issue of my ezine, I wrote about how Rep. Joe Wilson, tennis star Serena Williams and rapper Kanye West are handing anger management experts and others a perfect opportunity to piggyback their story ideas and expertise onto the well-publicized outbursts. I suggested that therapists, sports coaches, etiquette experts and anyone else who needs a good angle pitch… Read More

Indie filmmakers need tips for promoting Soviet Union movie

Maria Antonia of New York, N.Y., writes: “I volunteer for a small independent film company based in New York, NY.  We recently completed filming for a feature film called ‘Under Jakob’s Ladder.’  “Set in the Soviet Union in 1941, it’s based on a true story about a man who was thrown into prison for praying… Read More

Join me on VoiceAmerica Friday for my best publicity tips

When a producer calls you and needs you to fill in for a guest who has canceled, move a mountain if you must, and say yes. That’s what I did when Jon Missall of VoiceAmerica Business Network called yesterday afternoon and asked if I’d serve as a fill-in on the PRInsider show this morning with… Read More

11 publicity tips for retailers who sell tea—or anything else

Publicity Hound Ruth Furman, a PR specialist and a speaker at this weekend’s World Tea Expo in Las Vegas will be among panelists who will discuss ways tea retailers can generate publicity. She asked if I could provide some tips for her handout, and I thought I’d share them here. These tips are written specifically… Read More

Top food trends and how PR people should pitch them

If you want publicity in traditional media for a food-related story, don’t miss these tips from Nancy Wall Hopkins, deputy editor of food and entertaining at Better Homes and Gardens. Brian Pittman of Bulldog Reporter interviewed her. Here’s a quick summary, but please read the entire article. After each one of Nancy’s tips, I’ve also given you some of my… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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